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Icelandair

Icelandair

www.icelandair.com

Founded in 1937, Icelandair employs over 1000 people and is one of 14 companies in the FL Group, one of the largest private companies in Iceland. Today the airline carries about 1.5 million passengers each year on its fleet of Boeing 757 and Boeing 767 jets.

With sales offices and flight destinations across Europe and North America, Icelandair has grown into a truly international business and competes for tourist and business traffic to Iceland, as well as international traffic via its hub in Reykjavik.

The Challenge

At Icelandair, the increase in online ticket sales was not contributing fast enough to saving costs, reducing staffing and getting operational efficiency gains throughout the organization. For every reduction in telephone sales man-hours, there was a corresponding increase in the amount of back-office effort needed to support online sales.

The Solution

The webMethods product suite delivered a fully automated e-ticketing system that eliminated time wasted on manual processes and integrated multiple internal and external systems such as the AMADEUS reservation system.

The Benefits

Over 85% of the total tickets are processed through the new system, an annual saving of 30 FTE compared to the previous manual processes.

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Customer Statement

“Today, over 85% of the total tickets are processed through the new system, an annual saving of 30 FTE compared to the previous manual processes.”

Hjörtur Þorgilsson, CIO

 

Case Report: Icelandair