The greatest misconception now-a-days is that SOA is an old story or is all about technology. SOA is in fact is mainstream, way beyond hype and driving very tangible business results. This has been demonstrated by hundreds of case studies from government, non-profit and commercial organizations around the world. An SOA approach is also helping organizations create a strategic foundation for process excellence, enterprise mobility, and adoption of cloud-based services. This blog will document the latest SOA and related technologies, SOA best practices and methodology, outstanding business results using SOA, and how SOA is enabling industry megatrends such as mobile and cloud.