Live from Software AG | January 16, 2013, 4:48 pm

Why Getting Social Improves IT Decision Making

IT Purchasing Goes Social, an insightful study worth a read. (or download the infographic for the quick summary)

What I found interesting about this study done by Forrester, Research Now and Linkedin was that it proves IT decision makers are influenced by social media and peer networks when it comes to making real buying decisions. Something we’ve believed in for years at Software AG, which is why we’ve created 100+ social channels and new innovative social media programs for you to learn from. Here are a just few ways our social channels are valuable for IT decision makers.

58% of IT decision makers leverage social networks to learn from peers. We recognize it’s not always us you want to hear from. Which is why the ‘you’ in youtube allows you to share a technical tip or talk about a Software AG project you’re proud of and win $500. Peers want to hear from peers so share a story with others and get rewarded.
40% of technology professionals use social networks to connect with vendors and learn from industry experts. Whether you’re looking to learn about customer case studies, best practices or the latest industry innovations and trends be sure to bookmark Reality Check as a social destination for knowledge gold.
40% of technology professionals use social media to quickly find relevant information. And who wouldn’t. Don’t be the person who misses out on the latest infographics like ‘Innovation Sucks’ or ‘The True Cost of Bad Data’. Valuable statistics are only a click away with social media.

And if you’re really just trying to find out if this social stuff works for you, than start by following some of our social channels and see if the content meets your needs. My guess is, it will. Good luck getting social in 2013!