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Software AG’s innovative startup program offers everything a startup needs: Leading-edge technology and a reliable partner

Startups are booming – but unless they have a reliable, experienced partner, the risk of failure is high. Software AG’s innovative startup program provides intelligent support for the initial phase.

Darmstadt, Germany, 8/19/2014

There is great optimism and excitement about creating new startups in Germany, the “Land of Ideas.” However, a good idea alone does not guarantee that a company will be successful. Important factors for success include a solid business model, open-minded investors, and, finally, paying customers. The key to success is a positive partnership – and that is what Software AG is now offering with its new “Fast Startup” program, which is initially available to German startups.

Software AG’s startup program is designed for smart startups that have already developed a business model for a brilliant idea, and are now looking for a reliable partner that can provide not only the necessary software, but also technology support for the new company.

The program is basically a technology partnership that allows companies to use Software AG products, free of charge, to put their own ideas into practice. This gives young companies access to the newest and most advanced technologies in the IT field, as well as the benefits of an experienced partner to facilitate market entry. The goal is to make the startup a permanent member of Software AG’s PowerUp partner program (for example as an OEM partner).

“Software AG’s Fast Startup program offers a substantial advantage over freeware for new companies,” said Dr. Peter Dern, Senior Vice President of Software AG’s Corporate University and founder of the program. “It minimizes total costs of ownership. In addition, it provides young founders with a solid basis for implementing their innovative ideas, as well as the opportunity to collaborate with a reliable partner in developing their business models.”

The program is currently limited to Germany, but it will be available worldwide in the future. Interested founders of startups are encouraged to contact Software AG at startup@softwareag.com.

Further information can be found at www.softwareag.com/startup.

About Software AG
Software AG (Frankfurt TecDAX: SOW) helps organizations achieve their business objectives faster. The company's big data, integration and business process technologies enable customers to drive operational efficiency, modernize their systems and optimize processes for smarter decisions and better service. Building on over 40 years of customer-centric innovation, the company is ranked as a "leader" in fifteen market categories, fueled by core product families Adabas and Natural, ARIS, Terracotta, webMethods, Alfabet and Apama. Software AG has more than 4,600 employees in 70 countries and had revenues of 973 million in 2013. Learn more at www.softwareag.com

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Software AG
Bärbel Strothmann-Schmitt
Senior Manager, Public Relations
Uhlandstrasse 12
64297 Darmstadt
Tel: +49 6151 92-1502
Mobile: +49-176-1592-1649
Software AG
Peter Dern
Senior Vice President, Corporate University
Uhlandstrasse 12
64297 Darmstadt
Tel: +49 6151 92-1359
Fax: +49 6151 92-34 1243