Events

Capital Market Day
February 22nd, 2012

Subject

Table of Contents

Independent process platform

Dr. Wolfram Jost

Describing the current deficit of applications: difficult to change, not designed for business people, often business change faster than IT
App functionalities often fail to meet business needs
Making processes more efficient and innovative (make them visible & measurable)
Collaborative Process platform – providing all IT-related capabilities - enables faster change in processes
Data Analytics is embedded in the product landscape
Cloud offerings reduce TCO (scale resources)
Next Data Management generations success factors: speed, scalability and flexibility

Jörg Klückmann

Reducing complexity: from customer need to solution offering
Predefined industry process frameworks improve time-to-value
Solution Architecture based on required technical capabilities from integrated product portfolio
Inherent methodology and content to accelerate time-to-value
Business solution portfolio: deriving industry use cases

Dr. Katrina Simons

Bridging different views on vocabulary, methods & objectives between Business and IT people
Benefits: continuous alignment of business process and technical process; real-time collaboration and shared modelling; governance and methodology
“ARIS integration into the wider Software AG product suite, such as webMethods, will make it of particular interest to organizations looking for a complete BPA, BPM and SOA solution, or for a strong modernization partner.“

Process improvement pays back
(Customer case R+V Versicherung)

Frederik Dahlke

Key benefits of Business Process Management (BPM):

Process transparency: Business and technical KPIs in real time, every single process instance can be analysed in detail; automated monitoring and alerting
Restart capability and transaction safety: process instances can be (automatically) restarted or resubmitted
in case of subsystem failures
Flexible process adaptation (in BPM tool): rule modifications; process flow

Improvements from customer perspective:

David Maitland

Big Memory

Performance: Comprehensive capabilities for maximizing business-critical data in memory
Scale: Capacity for terabytes of data and 100,000s of transactions per second
Management: Manage and monitor your system and data. Ensure high availability and reliability
Simplicity: Simple and easy access and configuration. Easy deployment and growth

Value across the enterprise

Application: Speed up response times; increase transaction rate; scale to Terabytes of data and 100K+ transactions/second
IT: Maximize memory use; stop server proliferation; eliminate tuning; deliver against SLAs
Business: Accelerate decision-making; Harness the value in enterprise data; Advance business priorities in entirely new ways

Darren Roos

Qualifying the pipeline (fit, competitive landscape, ability to add value, budget, influence & relationship)
Selling value (business value, technical and commercial value, e.g. flexibility in deal structure)
Focus on large deals, enhancing deals and value, improve win rates
Up-selling and cross-selling (reference-able customers)
Team approach (not working in silos, sharing best practices, standard country structure)

Meet the CEO

Karl-Heinz Streibich
Chief Executive Officer

Software AG positioning - layer on top of legacy infrastructure that customers have (no rip and replace), continuous modernizing towards the digitize enterprise
Focus of portfolio strategy: business processes which are the mother of all IT improvements
Digitization of global enterprises: measuring KPIs etc. everywhere in the world, this is important as you can only manage what you can measure
Globalization has two impacts on companies: Scalability and Innovation networks
Software AG Go-to-market model: Beating competition and winning customers, EMEA is blueprint for the rest of the world
From innovation and technology Software AG is first class, now sales force must get same level as we have it in EMEA and DACH, this is what we working on

Mid-term projections:

Growth drivers: BPE and integration --> strong double digit growth in future due to innovation and tech leadership
Second innovation area related to our heritage (data management) --> data management 2.0 means in-memory and big data which enables real-time analytics and faster transactions
Strategy by end of 2015: double BPE revenue, and double group profit after tax
ETS: heritage product line, license revenue is declining, but maintenance is key and we work on stabilization of that cash cow