App & Data Integration
Capabilities
Application integration Data integration API management B2B integration Event integration
Solutions
Banking Manufacturing Logistics Retail Insurance Utilities Communications Marketing Sales Finance

Integration for Marketing teams

Make every dollar in your marketing budget work harder and deliver better results.
Marketing automation 
Whether B2B or B2C, the buyer’s journey has evolved. But you’re a step ahead, with data-driven programs, truly automated workflows and seamlessly connected collaboration across your organization.  

                    Create connected customer experiences

Exceed customer expectations and build stronger relationships every step of the way. Understand holistic customer journeys, anticipate next best actions, and optimize marketing, engagement, and ecommerce channels.

                    Power your demand-generation engine

Supercharge demand-generation campaigns by syncing marketing automation platform with sales & CRM for powerful pipeline management and smooth sales handoff.  

                    Enrich every decision

Maximize budget and uncover new opportunities. From optimizing campaigns to pulling product trial usage data into Salesforce and prioritizing outreach, your team has never been so primed for impact.
Common Marketing connectors 
Shopify

Integrate customer activity into your tech stack so you can drive repeat business, trigger campaigns, and deliver white-glove customer service. 

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Salesforce
Connect everything, from marketing activity to product usage to third-party data sources, to streamline and power up your sales engine.
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Marketo
From prospecting signals and predictive content to account-based marketing and personalization, make an impact across the marketing funnel.
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Snowflake
Bring data from any source to your decisions, seamlessly incorporating cloud and on-prem data into the systems you use to run your business. 
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You may also like:
CUSTOMER STORY
Delivering a better customer experience using open integration
Takko Holdings, one of Europe's most successful fashion retailers, shares how it maximizes connections with customers across all channels with a complete integration solution courtesy of webMethods. 
Read customer story
DEMO
Making the journey to Snowflake without getting lost
Pull back the curtain on how StreamSets completed its own journey to the cloud – including how marketing operations uses StreamSets Transformer for Snowflake for analytics. 
Watch now
REPORT
Marketing’s hidden problem: data integration friction
As the economy continues its volatile trajectory, marketing is under more pressure than ever. But marketing teams struggle with “data friction” that keeps them from the data they need to inform their campaigns. 
Read report
Are you ready to integrate everything?
Easily integrate your applications, APIs, processes, data, devices and clouds across your entire organization.

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Introducing a new category of integration solutions, and what it means for you and your enterprise.

Developing an effective API-led banking strategy
The name Software AG and all Software AG product names are either trademarks or registered trademarks of Software AG and/or its subsidiaries and/or its affiliates and/or their licensors. Other company and product names mentioned herein may be trademarks of their respective owners.
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