Integration for Marketing teams

Make every dollar in your marketing budget work harder and deliver better results.
Marketing automation 
Whether B2B or B2C, the buyer’s journey has evolved. But you’re a step ahead, with data-driven programs, truly automated workflows and seamlessly connected collaboration across your organization.  

                    Create connected customer experiences

Exceed customer expectations and build stronger relationships every step of the way. Understand holistic customer journeys, anticipate next best actions, and optimize marketing, engagement, and ecommerce channels.

                    Power your demand-generation engine

Supercharge demand-generation campaigns by syncing marketing automation platform with sales & CRM for powerful pipeline management and smooth sales handoff.  

                    Enrich every decision

Maximize budget and uncover new opportunities. From optimizing campaigns to pulling product trial usage data into Salesforce and prioritizing outreach, your team has never been so primed for impact.
Common Marketing connectors

Integrate customer activity into your tech stack so you can drive repeat business, trigger campaigns, and deliver white-glove customer service. 

Connect everything, from marketing activity to product usage to third-party data sources, to streamline and power up your sales engine.
From prospecting signals and predictive content to account-based marketing and personalization, make an impact across the marketing funnel.
Bring data from any source to your decisions, seamlessly incorporating cloud and on-prem data into the systems you use to run your business. 
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Marketing’s hidden problem: data integration friction 
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Are you ready to integrate everything?
Easily integrate your applications, APIs, processes, data, devices and clouds across your entire organization.