SOFTWARE AG | ANNUAL REPORT 2012 108 The goal is to transfer knowledge to each other and strengthen Germany’s position within the framework of the software cluster. The new partnership focuses on the theme of IT security and is meant to serve in the long term as a transferable example of cooperation between industry and research organizations. Innovations emerge from creative ideas that are developed into a practical solution. To promote creativity and exchange with research institutes, in mid-2012 Software AG again invited students to participate in our idea contest to create a showcase project for the next CeBIT (see University Rela- tions section). Transformation to a Digital Enterprise Innovation leaders in the global ICT market must always stay on top of the latest trends and launch innovative products at the right time. A software company must therefore evolve constantly, further developing in response to changing requirements. The keynote theme for CeBIT 2013 is social collaboration and the “shareconomy”—moving away from a rigidly hierarchical organization and toward networked thinking and collaboration or information sharing. We at Software AG have completed a successful year of transfor- mation ourselves. We set ourselves the task of turning our own organization into a Digital Enterprise so that we would be competent to guide our clients through their digital transformations. A core element on this path is the Cloud Ready strategy. In the long term, only those companies that can quickly adapt to new technologies will be successful. We therefore strive to engender a creative working atmosphere and promote our employees’ ability to innovate with a climate in which drive, inspiration and ideas flourish and are incorporated into prod- uct development and customer projects. implementation of initiatives to optimize business processes of any size. Business solutions further develop the proven process frameworks from Industry.PerformanceREADY for particular industries and vertical applications, enabling cus- tomers to add value more quickly via industry-specific pro- cess templates and KPIs. They help us address the following topics within the frame- work of IT transformation projects: business process manage- ment (BPM), business process analysis (BPA), application integration, service-oriented architecture (SOA), master data management (MDM), B2B integration, process intelligence (PI), enterprise architecture management (EA), governance, risk and compliance (GRC) and application modernization. For example, the solution for BPM offers different case stud- ies for accounts receivable management, order manage- ment and lean production processes. The BPA solution gives customers best practices for transformation projects, for example in the field of power supply or supply chain man- agement, and the GRC solution offers predefined packages for regulations such as SOX, Basel II and Solvency II. Partnership with CASED, an IT security think tank Software AG and the Center for Advanced Security Research Darmstadt (CASED), represented by the Fraunhofer Institute for Secure Information Technology (Fraunhofer SIT), reached a deal on a strategic partnership in mid-2012. This partner- ship gives Software AG the benefits of an agile, cutting-edge research institute, allowing us to incorporate its findings into our software development process. It further strengthens the region, as well as the collaboration between two part- ners in the software cluster. Their joint activities focus on construction of a new CASED laboratory for secure software development (secure engineering) to increase IT security.