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Software AG GB 2012, englisch

SOFTWARE AG | ANNUAL REPORT 2012 112 Therefore, the rapid expansion of our partner network and our business involving partners are crucial components of Software AG’s corporate and growth strategies in our busi- ness model. Expanding our partner network in 2012 Our worldwide partner network consists of about a dozen leading, globally operating service partners, about 300 locally-focused systems integrators and distributors (value added resellers), independent software vendors, OEM part- ners, education partners and consulting companies. In fiscal year 2012 they once again played a major role in our Com- pany’s success by promoting business in growth areas, espe- cially with the BPE product line. The licensing revenues generated by our partners came from projects with new and existing customers. Our sales and solution partners address specific market segments. Our partner network is distinguished by its vertical market exper- tise and knowledge of industry requirements and customer processes, and it plays a strong role in our business and project success. Our partners’ industry expertise covers nearly every major sector of the economy—varying by region and including everything from public administration and healthcare to banks and insurance companies, telecom- munications, trade, logistics and manufacturing. We support our partners through our partner program, which is under continuous development to create additional eco- nomic incentives for our partners, strengthen quality assur- ance in partner education through improved training and enable our partners to differentiate themselves more in the market. Along with the numerous customer events and training sessions we organize, we also support online business communities and provide a great deal of information about our technologies and application options on our Website at www.softwareag.com/corporate/community/default.asp. Software AG regularly conducts customer surveys to identify technology trends and the resulting customer needs at an early stage and match them in product development. The surveys help us keep an ear to the ground in the market and maintain close contact with our customers. The survey of attendees at ProcessWorld Orlando 2012 showed that broad-based use of new technologies in the areas of big data, mobile, social and business process management will increase. These results confirm that Software AG has taken the right path of offering customers an innovative and prac- tical product and service portfolio to meet their specific industry requirements in response to the issues raised by the four megatrends. PARTNER NETWORK Expanding our portfolio to create an enterprise digital plat- form increases the importance of having a large, innovative partner ecosystem. Our global network of partners improves our market coverage, allowing us to provide comprehensive consulting as well as long-term support. The network helps us offer our customers complete solutions from the Software AG platform while accelerating the pace of innovation and providing our wide range of services all over the world using local sources.

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