12 SOFTWARE AG | ANNUAL REPORT 2012 CHANGE CREATES VALUE THANKS TO OUR CONSISTENT FOCUS ON THE FUTURE, SOFTWARE AG DRIVES ITS CUSTOMERS’ SUCCESS AS WELL AS OUR OWN PROGRESS. OUR GOAL IS BECOME A MARKET LEADER THROUGH A STRATEGY THAT SIGNIFI- CANTLY ACCELERATES CORPORATE GROWTH. Software AG’s customer base includes thousands of large companies and organizations from all industries of the private and public sector. More than 5,400 employees, including over 880 in Research and Development, work in 70 countries to enable our customers’ success. We are utilizing this excellent position for qualitative and profitable growth and to convert our technol- ogy leadership into market leadership. BUSINESS MODEL BASED ON THREE STRONG LINES Our Company encompasses three strategic business lines: Business Process Excellence (BPE), Enterprise Transaction Systems (ETS) and IDS Scheer Consulting (IDSC). Their common denomina- tor is that all three offer solutions that enable companies and government agencies to achieve their goals faster and more reliably. • BUSINESS PROCESS EXCELLENCE (BPE) is the largest division, our future-oriented business and primary engine for growth. Its focus is on innovative technologies for the optimization and efficient creation of business processes. Software AG is a global leader in this field. • ENTERPRISE TRANSACTION SYSTEMS (ETS) addresses the traditional database business. Our mainframe software solutions have been providing the backbone of IT landscapes around the world for decades. • IDS SCHEER CONSULTING (IDSC) delivers product-independent consulting services for Business Process Excellence with a growing focus on process consulting for SAP IT landscapes.