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Software AG GB 2012, englisch

SOFTWARE AG | ANNUAL REPORT 2012 Software AG is ideally positioned with BPE. Gartner Group identified four technology seg- ments that will decisively fuel growth in our industry over the next few years: mobile, big data, social collaboration and cloud. Each of these “four forces,” as Gartner calls them, is a megatrend. And Software AG’s portfolio covers all four. We entered these promising fields early, which is now paying off. The convergence of several megatrends at once is a novelty for the IT sector. The result will be far-reaching changes, which will press companies in all industries to digitize their operations. We will profit from this, because the digital enterprise and the digital government agency is our market. INVESTMENTS IN NEW PRODUCTS AND GLOBAL SALES Our Business Process Excellence business line is already achieving two-digit growth rates and clearly outperforming the market. To build on this strength we are investing in trailblazing products that address the four forces as well as in sales and marketing. We are setting a strategic course to secure early market share for Software AG. Our growth strategy will substantially accelerate Software AG’s expansion and enable us to win market share from our competitors. It is based on organic growth in the fields of business processes, integration, big data and cloud. The topic of big data has become extremely impor- tant in its role as a success driver. We are therefore increasing our innovations in in-memory technology, in particular. Expanding our technology leadership through acquisitions remains a key component of our strategy. In addition, we are driving forward our global sales activities through the dedicated creation and expansion of our international partner program. We exploit attractive opportunities not only in established regions but in emerging markets as well. 16