18 A SOFTWARE COMPANY’S MOST IMPORTANT ASSET ARE ITS EMPLOYEES. Committed, skilled staff members with specialized expertise on one hand and creativity on the other drive innovation and are key to the successful business development of Software AG. Attractive performance-based pay, a flextime scheduling model and, last but not least, personal and professional development opportunities create a highly motivating work atmo- sphere that promotes team and innovative spirit. We currently face a dramatic transformation of market requirements. This is caused by increas- ingly shorter innovation cycles, growing global competition and megatrends in our industry. The pressure to change poses enormous challenges for organizations and requires the highest level of flexibility and life-long learning among employees. Software AG offers employees a wide range of personal development and professional quali- fication programs, diverse international career opportunities and the chance to work with colleagues across department and country borders. Our international High Potential program, for example, is already in its fifth year. Our Corporate University embodies the idea of life-long learning. The goal of the program is to maintain close contact with colleges and universities worldwide, circulate our software products for teaching and research and to train and attract motivated, highly skilled employees. We won the trendence Employer Branding Award 2012 for our commitment to the academic sector. The facts speak for our success: Software AG is among the top 100 most attractive employers in Germany. As part of a “graduate barometer,” the trendence Institute surveyed college students and graduates about their goals, hopes and expecta- tions for an employer. It shows that we meet recent graduates’ and skilled employees’ desired mix of business success, challenging work, excellent con- tinuous education opportunities, attractive pay and benefits and a work/life balance. SOFTWARE AG | ANNUAL REPORT 2012 EMPLOYEES TechSummit 2012 at Software AG in Bangalore, India. Jonathan Heywood, Director of Product Management, discusses the new features of the webMethods product family.