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Software AG GB 2012, englisch

21 The four new megatrends of our industry—social collaboration, mobility, cloud computing and big data—are the impetus for a cultural transformation in the working and business worlds as well as in interpersonal communications worldwide. The digital revolution is changing people’s lives even in places that previously did not have the necessary infrastructure, such as in parts of Africa and Asia. Recent customer reference cases show how Software AG’s solutions can play a role in bettering the economic situation of people in these countries. Software AG’s portfolio not only helps organizations reap sustainable benefits from new technology trends, but also has an influence on progress. Individual initiative and social responsibility are the cor- nerstones of our society. We are proud that so many of our employees are active in social projects, and we support this volunteer involvement. As part of the “Move Your Feet to Give a Hand” campaign, Software AG, the employee representatives on the Supervisory Board of Software AG and the Software AG Foundation donate a five-digit figure in euros each year to social and envi- ronmental projects. But more importantly, they build a bridge between sports and social involvement. For every kilometer run by Software AG employees at official races anywhere in the world, €3.50 is donated to a charitable cause. Social action is a firmly anchored assumption in our organization. The Software AG Foundation, started 20 years ago by one of our Company’s co-founders, Peter Schnell, fosters social projects in a wide variety of areas. With 29 percent of Software AG’s stocks, the foundation is an important anchor investor providing the Company with long-term independence and its employees with job security. CORPORATE RESPONSIBILITY Building bridges between sports and social involvement: Software AG’s “Move your Feet to Give a Hand” campaign