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Software AG GB 2012, englisch

Portfolio expansion through acquisitions We reinforce our position as technology leader through targeted acquisitions of innovative IT companies. We expanded our portfolio in 2012 with the acquisition of U.K.-based technology provider my-Channels. Its universal messaging software enables real-time access to data from any place, via any transmission channel and with any device. my-Channels is thus a key step- ping stone in Software AG’s path to enhancing and expanding its technology for in-memory management of big data. Software AG entered this market in 2011 when it acquired California- based Terracotta. With expected medium-term revenue growth between 50 and 100 percent annually, it is considered to be a strategic future market. Partnerships expanded Global partner management is a component of our growth strategy. Our global network consists of system integrators, service providers and, in the future, OEMs. It enables us to offer customers not only comprehensive consulting, but also complete Software AG platform solutions. We are able to deliver our broad service spectrum anywhere in the world from a local provider and accelerate innovation. The expansion of our portfolio to an enterprise digital platform has made having a large, innovative partner ecosystem more important than ever. Consulting realigned Our priority for IDS Scheer Consulting was to continue the realignment and lay the foundation for profitability. This included exiting unprofitable markets such as the SAP consulting business in Russia and China. We sold our North American SAP services business at the beginning of 2013. We defined process consulting for SAP solutions in German-speaking regions, in particular, as a core market for the future. Boost to operational performance We created a Global Operations unit in order to increase Software AG’s operational performance. It ensures that our resources and processes are utilized globally and efficiently. It includes, for instance, a global unit for maintenance and support, which promotes customer proximity, cus- tomer retention and profitability. CHANGE CHALLENGE CHANCE 33

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