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Software AG GB 2012, englisch

ON TRACK TO GROWTH THREE PROMISING BUSINESS LINES Technological progress goes hand in hand with changes in user behavior and in the working world. This offers many chances—both for our customers and for Software AG. Chances that pay off if you recognize them and how to take advantage of them. Our strategy reflects this. It is aimed at sustainable profitable growth and, with that, increased enterprise value. It also includes organic growth. Two of the world’s three biggest companies currently trust at least one of our products. We are strengthening our technology leadership and expanding our cus- tomer reach through targeted acquisitions. Business Process Excellence (BPE): our growth engine Our Business Process Excellence (BPE) business line fuels growth for future business. With these software products and services, organizations can employ data to analyze, develop, control and optimize their business processes in an automated way. This business currently generates more than half of Software AG’s product revenue—54 percent and rising. We want it to account for 80 percent of revenue and reach one billion euros in product revenue by 2018. With 10 percent of the market, Software AG is the world’s fourth-largest vendor in this segment. The webMethods (integration software) and ARIS (process software) product families are the key components of this segment. But the Terracotta products, the subsidiary acquired in 2011, are its strongest growth-driving factors. They employ in-memory technology, which enables efficient management of extremely large and unstructured amounts of data (big data)—a re- quirement that is becoming indispensable in light of the growing flood of data from all different sources. We assume that this technology alone can maintain revenue growth between 50 and 100 percent annually in the medium term. It is a market of tomorrow in which Software AG is ideally positioned today. Our early entrance into this high-opportunity market will ensure long- term success for our Company. 36 SOFTWARE AG | ANNUAL REPORT 2012