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Software AG GB 2012, englisch

06 HIGHLIGHTS 08 LETTER FROM THE MANAGEMENT BOARD 12 THE COMPANY 38 SOFTWARE AG SHARE 46 CORPORATE GOVERNANCE 58 REPORT OF THE SUPERVISORY BOARD 68 GROUP MANAGEMENT REPORT 155 CONSOLIDATED FINANCIAL STATEMENTS 245 FURTHER INFORMATION 75 CORPORATE STRATEGY AND OBJECTIVES Software AG’s strategy is aimed at sustainable profitable growth. We strive to continuously increase our enterprise value. We have achieved this during the past 10 years. Following our strategic realignment phase from 2003 to 2006, in the period until 2009 we were able to significantly accelerate our profitable growth. The forces behind this growth were innovation, geographic expansion and accessing new cus- tomer groups via partners. There were also a number of acquisitions. This led to €1 billion in revenue and dynamic earnings growth. Following a year of transformation during which we proved our ability to adapt and innovate, we announced our next major milestone at the beginning of 2013. We want to achieve €1 billion in product revenue by 2018 with our BPE process and integration business. This means annual growth between 10 and 20 percent in just that segment alone. We also foresee two-digit growth for our total revenue starting in 2015. In order to reach that target, we will focus on the opportu- nities that a Digital Enterprise offers customers in the upcom- ing years through the interplay between the four mega- trends—mobile, big data, social collaboration and cloud. These trends will be the critical engines of growth in the software sector. In the medium term we plan to establish a new business line that will encompass our in-memory and big data products and solutions. We assume that this line will generate mid to high-range two-digit growth rates in the long term. Our acquisition of the U.K.-based technology provider my- Channels in the second quarter of 2012 was an important component of this strategy. We enhanced our portfolio with an extremely fast messaging software. Our customers gained the ability to seamlessly integrate their enterprise applications, cloud-based applications and mobile devices through a unique, universal messaging layer. This enables them to stream large volumes of critical data to employees, customers and partners anywhere, via any channel and to any device. Our long-term vision is to become a global market leader in infrastructure software. We will propel this growth with our own efforts, but will not limit ourselves to that. We are ready to make selective investments in innovation-driven acquisi- tions that will strengthen our technology leadership and boost our market share. We are also pursuing this goal by driving forward big data innovations through our U.S. sub- sidiary Terracotta. In addition to technological enhance- ments, we will also invest in sales and marketing as well as creating and expanding global partner activities. Our ETS business line will provide us with a profitable base for a long time to come, which enables us to make bold investments in visionary markets of the future. Furthermore, it represents an established customer base that holds inter- esting sales potential for new products. THE SOFTWARE AG GROUP 69 ECONOMIC CONDITIONS 78 BUSINESS TREND AND ECONOMIC SITUATION 80 FINANCIAL PERFORMANCE 82 FINANCIAL POSITION 89 FINANCIAL STATEMENTS OF SOFTWARE AG 92 (PARENT COMPANY) ADDITIONAL EARNINGS-RELATED FACTORS 95 TAKEOVER-RELATED DISCLOSURES 125 REMUNERATION REPORT 127 RISK REPORT 139 EVENTS AFTER THE BALANCE SHEET DATE 149 FORECAST 151

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