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Software AG GB 2013. englisch

Integrated portfolio suite—­ investments in supplementing our strength Innovation is a key success factor in the software industry, and our software solutions have helped shape the market in many ways. Our product portfolio for Business Process Excellence leads the market—an advantage that we will expand further with new in-house development as well as acquisitions that boost our innovative power. Without ex- ception, Software AG’s acquisitions are technology procure- ments. They give us additional expertise that we integrate into our product portfolio. Developing a technology from scratch takes four or five years until a stable product is market ready. By acquiring the suitable technology at the right time, we save time and reduce our risk. And that is important, because innovation cycles are extremely short in the software industry: Get There Faster applies not only to our customers, but to us as well. Multi-channel ecosystem—­ partner network multiplies sales channels The second key building block for growing our market share is intensifying sales and marketing activities. With this di- rection of our growth strategy, we are converting progress in our product portfolio into business success—and harvest- ing the crop that was sown with innovation and acquisitions. In addition to our own sales, we are also building up a partner ecosystem that duplicates Software AG’s market reach and sales channels. This global network includes sys- tem integrators, service providers and, in the future, OEM partners. Our focus on innovation is also paying off in partner management, because our technology leadership makes collaboration with Software AG especially appealing. Our product portfolio for Business Process Excellence leads the market. Acquisitions at a glance TERRACOTTA 2007 2008 2009 2010 2011 2012 2013 Integration + BPM Business Process Analysis Big Data Application Platform-as-a-Service my-Channels 22 Software AG | Annual Report 2013 Letter from the Management Board Software AG ShareHighlights 2013 About Software AG