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Software AG GB 2013. englisch

A good two-thirds of total license revenue was generated by the Business Process Excellence business line, further strengthening its position as the primary revenue driver. Two developments are particularly gratifying here. First, license revenue increased mainly in the second half of 2013. This indicates that invest- ments in organic business growth are taking hold and yielding increasingly positive effects. Second, the average order size rose significantly, moving Soft- ware AG into a whole new order of magnitude in the double-digit millions range— driven by BPE projects. Sales of our new big data products in the BPE business line have been especially satisfying. After quadrupling revenue in the year 2012, our big data business almost doubled last year. This development underscores how important it was to enter the growing big data market early on. In total, this progress reflects the direction of our growth strategy: We are gaining market share. To achieve this, last year we invested substantially in expanding our innovative product portfolio as well as sales and marketing. We invested more than €50 million in strengthening the global sales team and accelerating marketing activities. Part of these investments focused on the USA, where we are now tapping into potential in the public sector more than ever before through new marketing units and our subsidiary, Software AG Government Solutions. To expand Software AG’s highly innovative BPE suite, we made five acquisitions totaling over €110 million. Each acquisition was a targeted purchase of new, innovative products with enormous growth potential that further strengthen our technology leadership. Integrating new entities is a key success factor and one of Software AG’s strengths. We broaden and accelerate our own innovative capabili- ty. We built our successful BPE business and drove it to the top this way. Our goal for 2014 is to increase BPE product sales by 12 to 18 percent at constant currency. We would like to maintain our rapid growth rate and continue to outperform the market. Accordingly, our strategy will continue to focus on future-oriented innovation and proactive sales. Both of these will contribute to the continued growth of our business and market leadership. 8 Software AG | Annual Report 2013