Please activate JavaScript!
Please install Adobe Flash Player, click here for download

Software AG GB 2013. englisch

GroupManagementReport Software AG presented itself as a trailblazer of the Digital Enterprise. One example was a reference project with CERN, the European Organization for Nuclear Research in Geneva. Thanks to Software AG’s high-performance Terracotta in-memory solution, CERN technicians and engineers are kept abreast of the current status of their systems around the clock. This is possible because the solution collates and processes the reports of thousands of sensors in real time. At our biggest sales event of the year, Innovation World, held from October 8-10, 2013 in San Francisco, customers learned first hand how a Digital Enterprise is created. More than 1,000 attendees from 35 countries were present. Our specialists discussed current trends, products and solutions in 125 individual meetings, and our customers reported on best practices in 45 presentations. Innovation Day 2013, held in June in Darmstadt, focused on the exchange of best practices. Customers from various sectors showcased their ARIS, webMethods and Terracotta projects under the theme “Powering the Digital Enterprise.” Swisscom, R+V Versicherung, CWS-boco and the municipal IT department for the German state of Baden-Württemberg were some of those who took part. We also held Innovation Days in Switzerland and Poland. ProcessForum offers cus- tomers in France, Hungary, the U.K. and Spain a platform for exchanging information. After a three-year hiatus, ARIS UserDay took place again in 2013 in Darmstadt. More than 300 ARIS users from Germany, Austria and Switzerland discussed the further development of ARIS. Working closely with customers ensures that, after 20 years in the market, ARIS not only meets the needs of users, but embraces forward-looking innovations as well. For further information on customer references, please visit: Partner management Partnerships and alliances are an integral component of Software AG’s business model. The play an important role in the Company’s success and, along with acquisitions, are a factor for the success of our growth strategy. Software AG’s partnerships comprise a network that spans the globe with regional partner managers. from science and industry—including Software AG—jointly founded HIT to promote close collaboration, drive innovation and create jobs. Our multifaceted HR activities geared toward attracting and supporting young talent and specialists play a key role in securing Software AG’s long-term competitive edge and success. Other intangible assets Customers and sales Sales and marketing activities Software AG’s sales activities focused on four areas in the past year: 1) More frequent customer contact and improved quality when generating new sales opportunities 2) Intensified collaboration with customers in order to iden- tify new areas of application for Software AG products 3) Development of solutions specific to our customers’ business-critical issues 4) Intensified collaboration between sales and sales support staff to better serve customers with complex topics Expansion of the customer base In 2013 we won promising new major customer projects, which is a result of our intensified sales and marketing ac- tivities and speaks in favor of Software AG’s competitive- ness. At the same time we built on our existing customer relationships with new projects. Software AG established itself in business-critical solutions with customers—a testa- ment to the quality of our business relationships and the innovative strength of our products. Software AG seeks direct contact with customers, partners, industry experts and other interested parties at numerous national and international trade shows and events. These meetings provide us with valuable market feedback, which we apply directly to our product strategies. At CeBIT 2013, Software AG demonstrated how enterprises from various sectors can utilize the megatrends in IT to realize efficient processes and achieve their business goals faster. Using a wide range of case studies and IT projects, 95 Corporate Governance Report of the Supervisory Board Consolidated Financial Statements Notes Additional Information Group Management Report Business and General Conditions Economic Report Events after the Balance Sheet Date Risk and Opportunity Report Remuneration Report Forecast Takeover-Related Disclosures Statement on Corporate Governance