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Software AG GB 2013. englisch

­Numerous partners were also involved with Innovation Day in Darmstadt, which was attended by 300 customers and interested visitors. nterra integration presented webMethods consulting, Trillium Software demonstrated Master Data Management and Bearing Point discussed the subject of process management. In Asia we held our first Partner Summit in 2013 with more than 40 participants from all over Asia. The conference il- lustrated how our largest partners are taking advantage of the new opportunities presented by the IT megatrends to profit from the Digital Revolution. Outlook With partners Software AG can increase its sales volume compared to using only direct channels. The goal is therefore to expand sales activities with additional partners and to win new OEM and distribution partners. We also aim to provide more customer references through partners. We are developing further OEM partnerships with a focus on the North American market. We are seeking pilot partners for the acquired LongJump cloud offering. The integration of our acquired products into existing partners’ portfolios is an ­important element of the current year. Ultimately we want to increase the percentage of partner-generated software license revenue significantly. Furthermore, Software AG plans to grow partners’ contributions to innovation, for ex- ample, the development of mobile solutions, workflow apps and AgileApps Live as well as partner-developed software solutions based on Terracotta for previously unsolvable ­problems, such as optimization of the energy efficiency of wind parks. Expansion of the partner network in 2013 Software AG continued to drive the expansion of an active, innovative and powerful partner ecosystem in fiscal 2013. We currently have more than one hundred partners in our worldwide network. It includes about a dozen globally ­operating strategic partners, more than 20 OEM partners and 20 technology partners. These numbers are on the rise. In the past year alone our partner managers were able to win about 70 new sales and service parters in various coun- tries around the world. Software AG developed a program in 2013, known as PowerUp, that offers highly attractive conditions for partners. We clearly defined responsibilities in all sales regions worldwide, improved operational pro- cesses and enhanced our offering by determining a range of partnership models. Strategic partnerships Joint product development and programs with key service and technology partners are essential to Software AG’s prod- uct and corporate strategy. Software AG entered into a long-term partnership with ­Bristlecone, a leading SAP system integrator for the fields of supply chain and manufacturing. This partnership com- bines our process-oriented SAP management approach with Bristlecone’s comprehensive SAP know-how, in-depth Supply Chain Management (SCM) expertise and global deployment model. The cost-efficient business model of- fered by partnerships provides our customers in Europe with clearly more resources for projects. It also enables us to execute larger projects with customers and shorten de- livery times. Specific partnerships allow Software AG to address current developments in the field of IT security and privacy. For example, we entered a sales alliance with Deutsche Tele- kom in 2013 for the use of De-Mail, a service that caters to large corporate customers and the public sector. We bring many years of experience in business process optimization, automation and integration to the partnership. The importance of our partner network is reflected at all the major events and trade shows. Innovation World in San Francisco with more than 1,000 attendees from 35 countries also serves to express our appreciation of our partners. Software AG | Annual Report 2013 96 Letter from the Management Board Software AG ShareAbout Software AG Highlights 2013