Software AG | Interim Management Report 1/2013 8 Totaling €63.6 million, license revenue was nearly equal to that of the first quarter of 2012 (€65.2 million). Software AG also approximated the previous year’s record result for maintenance with €93.5 million (2012: €96.3 million). Due to the new focus of the service business on profitable projects and market segments since last fiscal year, service revenue for the first quarter of 2013 was €67.5 million. This reflects a 27.2-percent decline from €92.7 million in 2012. Exchange rate effects Impact of exchange rates on revenue Q1 2013 36% revenue in € 64% revenue in other currencies Exchange rates had a slightly negative effect on Soft- ware AG’s revenue in the first quarter of 2013, primarily because of the euro’s regained strength. Total currency translation effects on Group revenue were €-3.8 million. All three business lines were impacted, though maintenance again suffered the worst with a negative effect of €2.4 mil- lion. The effects on license and consulting revenue were €-0.7 million respectively. ILS 8% AUD 8% BRL 6% GBP 6% CAD 3% ZAR 2% Other 10% EUR 36% U.S. dollar 21% 2 FINANCIAL PERFORMANCE 2.1 Sales by revenue type Total revenue Software AG started fiscal 2013 on a trend of continued dynamic development in its largest business line—Business Process Excellence (BPE). This line clearly outperformed the market in the first quarter of the year with a double-digit growth rate (19 percent at constant currency). The BPE license business—Software AG’s unequivocal engine of growth—again achieved the highest growth rates ensuring long-term maintenance revenue and cash flow as well as providing a base for new consulting revenues. These results illustrate the positive impact of the Company’s expansion of sales and investments in high-growth markets, begun last year. As expected, performance of the traditional Enter- prise Transaction Systems (ETS) business line for database software was below the same quarter of the previous year. The newly established Consulting business line, which includes the entire service and consulting portfolio as of this fiscal year, posted a decline in revenue due to dedicated consolidation measures. The Company was not able to overcompensate for the weak performance of the other two lines, especially Consulting, with BPE’s double-digit growth. This resulted in total revenue of €224.9 million for the quarter under review compared to €254.6 million in the first quarter of 2012, which was unusually strong with respect to regular seasonality. Due to the business lines’ varied performance, the revenue mix further improved in favor of growth-driving, high-mar- gin license and maintenance revenue. Product sales repre- sented about 70 percent (2012: 63 percent) of total revenue.