The first three months of the year were not
only successful in terms of overall business development:
We also made tangible progress in the
implementation of our new strategy.
The XML Integration business line now has a
clearly structured portfolio, comprising Enterprise
Integration Services, Enterprise Information Services
and Legacy Integration. These are designed to
help customers increase integration of existing
The business line Enterprise Transaction Systems
Modernization now provides defined product packages
aimed at increasing the value of customers’
existing investments in Adabas/Natural.
Software AG specialists are currently building new
ETS Advantage Services to complement our product
packages, creating total solutions.
The new organizational structure defined last
year is now in place, with a dedicated team of
software architects for each business line. Drawn
directly from the Research and Development
unit, team members will interface closely between
R&D and the sales organization, ensuring effective
knowledge transfer. Teams will provide feedback to
the sales force on their experience with customers,
and, via the two business lines, will influence
future research and development. In this way, we
are fostering a sustainable, market-driven approach
to the development of new products and solutions.
The new structure will accelerate Software AG’s
transformation into a learning organization.
We have further strengthened our international
orientation by appointing Joe Gentry, from the US,
and Jonathan Airey, from the UK, to lead the ETS
Modernization and XMLi business lines respectively.
These moves reflect our determination to maximize
intra-Group, cross-border collaboration.
The international nature of the Group creates
added value for all Software AG companies. By
establishing effective links between countries, we
create a global pool of resources which benefits
our technologies, solutions, and customer relationships.
And intensified marketing efforts, allied
with the creation of a focused corporate identity,
are supporting the shift to a team-oriented,