International launch of new XML Business
We showcased our new XML Business Integration
portfolio at Gartner Application Integration Summits
in Los Angeles, Amsterdam and Sydney. Comprising
of enhanced packages, it optimizes real-time access to
business-critical information in existing IT systems.
The highly innovative line of integration products
exceeded market requirements. We therefore
expect the launch of these products to provide
extra momentum to XML Business Integration sales.
Commitment to promising growth markets
In line with the Company's growth strategy, we continued
to develop both new and existing regional
markets in the first half year. All regions played an
active part in the process. Our new regional headquarters
in Australia will strengthen our presence
in Asia. And we intend to exploit the fast-growing
Chinese market via a new strategic alliance with
value-added reseller Shanghai 5A technology Development
Co. Ltd. This agreement centers on XML
Business Integration products.
Software AG is targeting significant two-digit annual
growth in South Africa this year. In order to improve
our position in this exciting market, we terminated
our sales agreement with Dimension Data and established
our own offices. Employees with relevant
product expertise transferred from Dimension Data
to Software AG.
A new world of opportunities in Eastern and
Software AG is now certified to provide mainframe
products for the Russian government for high-security
areas. In collaboration with Nicevt, Russia’s
leading hardware and software vendor, we have
founded a competence center dedicated to the
modernization and optimization of mainframes.
Newly formed SAG Systemhaus S.L. in Spain and
Software AG Institute in Portugal will help to
strengthen the Company's presence in Southern
and Western Europe. Moreover, we recently signed
a partnership agreement with Engineering Ingegneria
Informatica, one of Italy’s top-three systems
integrators. We are also making a concerted effort
to expand our technology partnerships in the USA.