Important new releases will continue to help
strengthen our product range in 2005. Our Adabas
2006 and ApplinX tools enable customers to build
on their existing systems in an easy and costeffective
manner. In the XML Business Integration portfolio, we are working on the launch of the
Enterprise Information Integration package.
Designed for the integration of the most divergent
IT systems, it expands the options of Software AG
in the area of service-oriented architecture.
Our marketing and sales programs will be further
enhanced during the course of the year. One key
area is the “Executive Customer Visit” program
initiated in 2004 that will be repeated this year.
Customer visits at the top level improve the quality
of customer relations and ensure access to decision
makers. To strengthen sales, we have developed a
worldwide training concept that is currently being
implemented. Finally, we will also bolster the positioning
of the recently acquired ApplinX technology.