Restructuring for international growth
August 2004: Software AG streamlined its international
structure as part of a drive to encourage
growth across both new and established markets.
The Company’s activities will now be organized
into three regions, previously four, represented on
the Executive Board by a Regional Manager.
- North America/Northern Europe includes the
USA, Canada, and the United Kingdom. This
region is led by Mark Edwards, and also covers
activities in Scandinavia and South Africa.
- The South region spans southern Europe, south
and central America, and is the responsibility of
Christian Barrios Marchant.
- Central/Asia is managed by Andreas Zeitler, and
incorporates the German-speaking countries,
Eastern Europe, the Mid-east, Asia, and Australia.
This will enable the company to service high
growth markets more efficiently.
This strategic reorganization will enhance integration
across the Software AG Group by mirroring the
cultural and language links between countries in
the company’s regional structure. This will allow us
to better exploit traditional economic ties, leverage
resources and skills, improve cooperation, and form
valuable new partnerships.
New R&D structure
July 2004: Software AG reorganized its research and
development activities. The Research and Development
integration team has joined the XML Business
Integration business line, and the Enterprise Transaction
Systems development team is now part of
the Enterprise Transaction Systems business line.
This means that, as with product management and
marketing, all R&D activities now take place within
the framework of the two strategic business lines.
This move is intended to ensure all Software AG
development work is focused on market requirements,
taking account of the specific characteristics
of the Enterprise Transaction Systems and XML Business
Integration segments. In this way, we can
rapidly recognize and respond to changing needs,
establishing the basis for practical innovation. This
will strengthen skills and flexibility at both business
lines. It also reinforces Software AG’s place as a first
mover in the fast-paced XML market.
Changes to Software AG management
The managers of the two new R&D areas report
directly to the CEO. Chief Technology Officer Dr. Peter
Mossack has left the Company. Gary Voight, Executive
Board member responsible for the Americas
region, has also departed to join a US software
house as CEO. The Software AG Executive Board
now has five members. Haskell Mayo, previously
Senior Vice President, Marketing and Sales, in the
USA, has been appointed President, North American