Comprehensive staff advancement as a central element of our human resources strategy

One focus of our strategy is training and continuing education for our employees. We have underscored this by establishing a Corporate University. In 2006, we initiated international training programs for our employees worldwide. Our training and continuing education activities focus on executive training and executive development with programs such as Getthe- Best, Leadership Skill Development, Career Development und Job Skill Development.

At the beginning of the new growth phase, we put our focus on corporate identity, geographic expansion, and acquisition strategy as well as strategic partnerships.

Positioning ourselves as the leading international provider of software solutions

Our efforts are centered on our corporate and brand image. One of our goals is to position Software AG as a global market leader in service-oriented architecture. Our marketing and PR campaign is focused on our Crossvision product family and the topic of legacy modernization. Our extensive product portfolio and our sales strategy give us the potential to be the market leader.

Increasing our international presence

Our financial strength has enabled us to continue our growth in emerging markets. By establishing our first branches in Bahrain and Japan, we have made the Middle East and Asia/Pacific one of our priority regions. In both markets, we have a strong base of existing customers, particularly in ETS. We will consolidate our established customer base and broaden it in the medium term to include more Crossvision products. In 2008, we will start our own direct distribution in Brazil another milestone in the systematic development of our Latin American business.

External growth via acquisitions

Our acquisition strategy comprises a three-part approach: We intend to expand our product portfolio by adding new technologies, and we are also on the lookout for new types of products. Moreover, we want to optimize our distribution channels in new markets.

Strategic partnerships create a global network

We have expanded our cooperation network. We now have strategic partnerships with Fujitsu, IDS Scheer, ILOG, SAP, and AmberPoint. By ensuring that individual strengths are combined, we provide optimal service to our customers. At the same time, we spur Software AG’s growth by concentrating on our core competencies.

We cooperated with Fujitsu to initiate the CentraSite Community. This community is based on CentraSite, which is marketed and developed jointly by Fujitsu Limited and Software AG. Customers and partners cooperate in this interactive forum to spur the implementation of SOA environments.

Starting in 2009, we will move to the third phase: Our objective is to achieve a globally leading market position in service-oriented architecture.

Our partner networks and our image will be our most important growth drivers. Moreover, we will continue to expand our portfolio through acquisitions and continuously optimizing our business processes. Our medium- range financial targets for 2011 are an increase in sales to €1 billion and a disproportionate rise in net income.

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