Expansion in the growth market of Latin America
We have systematically continued to develop promising growth regions,
again focusing on Latin America, our most important expanding market.
In order to accelerate corporate growth in these emerging markets, we
opened a branch in Brazil, Software AG’s largest and most important
target market in Latin America, in the second quarter. In Chile, we
opened an office and an IT training center for employees
of public authorities. Solutions for more efficient management processes
and so-called “e-government” form the basis for our rapid successes
in Latin America.
Activities in the Middle East
The Middle East is one of the strongest growth regions in the global
software market. While visiting the Arabian peninsula, we introduced our
market strategy for these emerging countries. In addition to our regional headquarters in
Bahrain, we plan to open a branch in Saudi Arabia.
Enhancing our regional presence will allow us to increasingly benefit
from the potential offered by the Gulf countries of Kuwait, Oman,
Qatar and the United Arab Emirates and Saudi Arabia,
Egypt and Jemen. Software AG has been operating in the Middle
East for 15 years and currently has over 25 customers in this
SOA suite enhanced
The expansion of our product portfolio focuses on Software AG’s
SOA suite, crossvision. As a design and runtime environment the new version
of the Application Designer simplifies the development of Web browser user interfaces.
In combination with
the Application Composer, this new version creates a direct link
between the service-oriented architecture and the individual
workstation. In order to quickly establish the Application Designer
on the market, we initiated a partner program geared towards
software houses and developers.
crossvision – complete SOA suite consisting of six products
Our cooperation with the U.S. company AmberPoint will open up
additional possibilities for managing SOA-based IT architectures.
The integration of AmberPoint’s SOA Runtime Management Software into
the crossvision suite will improve the control of company-wide
services. Services recorded in CentraSite are recognized by the
AmberPoint software and updated automatically. This helps
companies to find efficient solutions for new tasks and to implement compliance requirements.
New solutions for mainframe modernization
In the mainframe area, we extended the product family Legacy Integrator
for SAP NetWeaver by two additional adapters. These adapters
integrate applications based on Common Business Oriented Language (COBOL)
and Programming Language One (PL/I). Around 85 percent of all computer
transactions in the business world are based on COBOL. The new
adapters, which have already been certified by SAP, enable these
applications to communicate with the SAP platform.