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Smart_Signage

Dynamically target consumers with optimized digital signage based on demographic.

Use smart signage to display targeted advertisements and promotions to the viewing audience:

  • • Using face detection technology, automatically extract demographic features, such as gender, age and sentiment
  • • Select the right ad based on demographic taking into account promotions and inventory data
  • • Convert the “unknown” customer into a loyal advocate

Target the “unknown” visitor with contextual displays throughout your premises

Display screens showing ads and content based on pre-defined playlists are commonplace in today's retail spaces.

Software AG's solution for smart signage, on our Digital Business Platform, provides the ability to react to the viewing audience and use digital signage to show the right ad or offer to the right demographic at the right time, thus dynamically adjusting playlists and content.

By analyzing streaming video in real time, the viewing audience can be segmented by age, gender and sentiment. Marketers can use this information to create their own rules to select content to show.

Rules for smart digital signage can be combined with external data feeds, such as weather, time-of-day, as well as internal inventory and campaign goals.

This leads to highly relevant ads, generating greater levels of response and drastically enhancing customer loyalty.

Contact us for more on our Solutions