At Outerwall, we knew we needed integration. We also knew we needed master data management ... and business process management. But we didn't know how to approach it all or even how to get started—but we figured it out. Join us as we highlight our journey in working with technology and the business to tilt the traditional "pyramid" right side up, later realizing that we had worked backwards to accomplish our goals and validate our early technology decisions. Hear and see the new methodologies we are using to form strong partnerships and realize real business value by leveraging powerful technology.
Speaker(s): Tara Gambill,
Senior Business Architect, Outerwall