Software AG announces new Asia Pacific head

  • David Powell appointed President, Asia Pacific and Japan
  • Software AG plans to grow its business process excellence leadership position after IDS Scheer acquisition

Asia, 3/29/2011

Software AG today announced the appointment of David Powell as President, Asia Pacific and Japan. In this role, Powell will be responsible for all sales and customer relationships of Software AG in the region, and will be based in Sydney Australia.

 Powell joined Software AG in the United Kingdom in March 1995. He held a number of sales and management positions within the company prior to being appointed UK country manager in 2004.

Powell assumed responsibility for the Latin America region in 2007, starting Software AG’s direct sales operation in Brazil the following year. In product revenue terms, Brazil was the second largest business for Software AG worldwide in 2010.

Involved in the IT industry since 1988, Powell spent the early years of his career selling Systems Union's financial software before working in a number of startup software and consulting companies.

Powell’s appointment follows the restructuring of Software AG regional management since finalisation of the company’s acquisition of German BPM specialist IDS Scheer AG on January 1st, 2011.  In Asia, Errol Mascarenhas, Vice President for Asia, will be responsible for the business operations in the region which includes Singapore, Malaysia, Hong Kong, India, Philippines, Korea, Indonesia, Taiwan and Thailand.

It also follows the announcement of record results for Software AG in 2010 – including strong results in Australia and Asia – and the realisation of its growth target to achieve 1 billion Euro in annual revenue by 2012.
Powell commented, “I’m looking forward to life in Australia and to working with the regional team to accelerate Software AG’s growth throughout Asia Pacific and Japan. Since our acquisition of IDS Scheer, Software AG is now an undisputed leader in technology, methodologies and services that assist companies to achieve business process excellence. Moving forward, we will focus on growing this part of our business as we see enormous potential for companies throughout the region to improve productivity, service levels and revenue, and to decrease costs, through process improvement”.

About Software AG
Software AG is the global leader in Business Process Excellence. Our 40 years of innovation include the invention of the first high-performance transactional database, Adabas; the first business process analysis platform, ARIS; and the first B2B server and SOA-based integration platform, webMethods.

We are unique in offering the world’s only end-to-end – and easiest to use – business process management (BPM)  solutions, with the lowest Total-Cost-of-Ownership. Our industry-leading brands, ARIS, webMethods, Adabas, Natural and IDS Scheer Consulting, represent a unique portfolio for: process strategy, design, integration and control; SOA-based integration and data management; process-driven SAP implementation; and strategic process consulting and services.

Software AG had revenues of €1.1 billion in 2010 and has more than 5,600 employees serving 10,000 enterprise and public institution customers across 70 countries. Our comprehensive software and services solutions allow companies to continuously achieve their business results faster. The company is headquartered in Germany and listed on the Frankfurt Stock Exchange (TecDAX, ISIN DE 0003304002 / SOW).

In Australia, Software AG has offices in Sydney, Melbourne and Canberra. Major customers include Woolworths, Fonterra, Perpetual, Australian Customs Service, Australian Electoral Commission and Seven Network Limited.

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Software AG Asia Pacific
Corine Lee
8 Temasek Boulevard, #24-01
Suntec Tower Three
Singapore 038988
Tel: +65-68323803
Fax: +65-63363537