2011 Customer & Partner Innovation Awards

Productivity Award: Coca-Cola Enterprises

Company Overview:
Coca-Cola Enterprises (CCE) is one of the largest Coca-Cola bottlers in the world. CCE buys syrup concentrate from The Coca-Cola Company and combines it with other ingredients to create and then distribute beverages for territories in Western Europe, including Belgium, Great Britain, France, the Netherlands, Norway and Sweden. The company expanded from North America to Europe in 1993. Its portfolio encompasses a full range of beverage categories, including energy drinks, still and sparkling waters, juices, sports drinks, fruit drinks, coffee-based beverages and teas.

Business Challenge:
In 2010, CCE announced it would sell its North American operations to The Coca-Cola Company and purchase bottling operations in Norway and Sweden to complement CCE's other European operations. CCE decided to separate its entire technology base the same weekend as the transaction took place to create a new $8 billion CCE entity within a six month deadline. CCE's IT leadership supported the ambitious plan and began the challenge of rapidly separating the companies to ensure each new entity had immediate independence and the ability to implement its own strategic plans immediately after the legal transaction.

Solution/Innovation:
To accomplish this ambitious goal, CCE:

• Created an entirely new data center infrastructure
• Migrated and integrated more than 1,100 applications
• Completed a full network swing of more than 120 physical sites
• Migrated more than 10,000 cloud-based enterprise e-mail accounts
• Migrated its cloud-based corporate collaboration portal
• Re-routed all B2B transactions with its supply chains
• Minimized impact to business operations during the 48-hour cutover period

Using Software AG technology as its strategic enterprise integration platform, CCE achieved application-to-application as well as business-to-business transaction processing within the new enterprise from the very first day after the transaction closed with minimal interruption to normal business.

Business Results:
Significant costs were avoided by completing this work ahead of the transaction and avoiding shared services. Furthermore, knowledgeable internal resources were used instead of external consultants. The successful project enabled the business to create market-capitalization valuation in the billions of dollars and positioned CCE to pursue innovation initiatives on Day One of the transaction.

Technology Benefits:
The project demonstrated that traditional IT landscapes can be very agile in meeting the needs of the business, even when legacy applications are mixed with the strategic ERP systems. Additionally, CCE's IT footprint was reduced, contributing to the company's Corporate Responsibility and Sustainability efforts, which are embedded throughout its operations.

Why Software AG?
CCE has been a long-time customer of Software AG. The company leveraged its existing investments in webMethods Integration Server, Software AG's analyst-recognized Enterprise Service Bus (ESB), to deliver this project reliably, cost effectively and on time.

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