CeBIT 2013 Press Program

05-09 March, Hall 4, C11 and Hall 7, C14

Monday, March 4, 2012
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International Press Conference:
Software AG – Capitalizing on the Digital Revolution
(in German, simultaneous English translation)

The four forces of technology are coming together: Mobile, Collaboration, Cloud and Big data are changing the way companies do business and invest into IT. Software AG’s executives present news about the company and the product portfolio to empower the Digital Revolution.

Monday, March 4, 2012, 15.30 – 16.30

Convention Center, Room Bonn 1
With Karl-Heinz Streibich, CEO, and Dr. Wolfram Jost, CTO

Tuesday, March 5, 2012
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TechTalk:
The Four Forces for Business Processes – How ARIS 9 integrates Cloud, Mobile, Social and Big Data
(in English)

 
Analysts have recognized ARIS for decades as a market leader in Business Process Analysis, Enterprise Architecture and Governance, Risk & Compliance Management. ARIS 9 integrates the mega trends cloud, mobile, social, big data/information to bring process improvement to the next level. See the future of process live in this Software AG Techtalk.

 
Tuesday, March 5, 2013, 11.00 – 12.00

Convention Center, Room 104
with Software AG’s Jörg Klückmann

TechTalk:
The Collaborative Enterprise – the Next Step in Social Technologies
(in English)

Using mobile as well as traditional web technologies, Software AG is developing a unique social collaboration platform that will ease the transition from traditional enterprise applications to the new social environment. See the product live in this Software AG Techtalk.

 
Tuesday, March 5, 2013, 13.00 – 14.00

Convention Center, Room 104
with Software AG’s Matt Green

Podium Discussion
Academy Cube – eLearning Platform for Future IT Professionals
(in German)
 
The goal of the Academy Cube initiative is to create a platform that will provide new qualification opportunities for urgently needed professionals in Germany and Europe. For this purpose, eLearning-based courses for further education in particular will be made available to professionals from the IT and engineering sector. Join a podium discussion about the vision and mission of this initiative.

Tuesday, March 5, 2013, 13.30 – 14.30

Nord LB Forum
with Dr. Wolfram Jost, CTO Software AG, Mrs. Neelie Kroes, Vice President of the European Commission, Jim Hagemann Snabe, Co-CEO, SAP AG

Wednesday, March 6, 2012
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Presentation
Industry 4.0 – The Smart Factory of the Future is based on Augmented Reality“

 
Wednesday, March 6, 2013, 10.30 - 11.30

 
Process Lounge at the Software AG Booth, Hall 4, C11
with Dipl. Ing. Dominic Gorecky from the
German Research Center for Artificial Intelligence (DFKI)

 
The key feature of the Augmented Reality is that content is made available in the right context and moment. Conceptual studies have awakened public enthusiasm for Augmented Reality by demonstrating, how light-weight, mobile hardware combined with contextual information enables powerful personal applications, which are supporting seamlessly the everyday needs. What is promising as application for the daily life could also be beneficial for manufacturing – as this presentation will show.

Saturday, March 9, 2012
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CeBIT Lab Talk
Monster presents Top Employers: Employer Branding at Software AG
(in German)
 
What do IT employees expect from their employers? What do IT employers offer to new employees? Talk with a representative from Monster and from other IT companies.
Saturday, March 9, 2013, 12.00 – 13.30

Hall 9, booth J50
with Stephanie Kirsch, HR-Manager Software AG 

Other Events:

 
Chill-in Party: Last chance to relax before it all kicks off…

 
For all journalists and press speakers to enjoy an informal networking event. With live music and excellent food. Together with the CeBIT press team – you are invited, too!

 
Sunday, March 3, starting at 18.30
Entrance East 3, on the CeBIT fairground

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Contact

 
Barbara Kögler
Senior Vice President Corporate Communications
Barbara.koegler@softwareag.com
phone +49 6151 92 1574
mobile +49 151 1882 1574

 
Bärbel Strothmann
Senior Manager Public Relations DACH
baerbel.strothmann@softwareag.com
phone +49 6151 92 1502
mobile +49 1592 1649

 
Paul Hughes
Director Media Relations, International
paul.hughes@softwareag.com
phone +49 6151 92 1787
mobile +49 176 1592 1787