Master Data Management
Get “one version of truth.”
Business Needs
Customer MDM | Product MDM | Reference MDM | Hierarchy MDM | Multi-domain MDM | Metadata Registry (MDR)
Customer MDM
Attracting and retaining customers is a top CIO priority. Mastering customer data can help. By mastering customer data, your entire company can perform identity resolution, ensure deliveries to the correct address and adhere to a customer’s privacy choices. That can lead to better customer satisfaction. Knowing who your customers are, and what products they have, can provide additional selling opportunities.
Customer data is the most common domain mastered today. It’s typically mastered to:
- Improve customer service
- Manage suppliers and vendors
- Optimize cost efficiency
- Improve cross-selling and up-selling opportunities
- Manage identities
- Manage direct and targeted marketing as well as privacy concerns
Getting a single 360-degree view of the customer is a great place to start with MDM whether you consider “customers” as your B2B or B2C customers, vendors, business partners, employees and counterparties.
By managing employee data, you can improve core processes like payroll, financial planning and analysis, IT access and security, building access and workforce management.
By managing vendor data across your organization, you can gain a holistic picture of ordering and spending activities with each vendor, leading to volume discounts and preferential treatment.
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