Engaging Customers with Hybrid Agile Apps, featuring Independent Forrester Analyst Stefan Ried

Date: Tuesday, June 24, 2014

Time: 11:30 am GMT (London) / 12:30 pm CET (Berlin) (check local time)

What You Will Learn

To deliver the best customer experience, you need to get “customer obsessed.” Creating systems of engagement by using new Platform-as-a-Service (PaaS) models can help you get there faster. See how you can build systems of engagement to interactively connect with customers. Hear directly from Forrester VP and Principal Analyst Stefan Ried, how to better win, serve and retain today’s empowered customers.

Key topics

  • The “Age of the Customer”
  • Why companies are investing more in systems of engagement
  • How a PaaS accelerates building new systems of engagement
  • How to leverage your systems of record to improve customer engagement right away


Stefan Ried

Stefan Ried, Ph.D.
Vice President, Principal Analyst, Forrester Research, Inc.

Stefan is a member of Forrester's Business Technology Futures team, which serves CIOs and their business partners by predicting the long-term business impact of information technology. His research focuses on as-a-service business models and tech-driven business transformation, analyzing shifts in the IT industry caused by the ongoing move to business process platforms and the development of new-generation middleware capable of addressing the fresh challenges presented by cloud computing.


Who Should Attend?

CIOs, IT management, technical staff using webMethods or evaluating AgileApps Live

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