Adobe and Software AG

integrating data for 
richer customer

Adobe and Software AG Partnership

Adobe and Software AG share a common vision of delivering the best possible customer experiences through open, robust customer engagement platforms. As the only Integration vendor in the Open Data Initiative (ODI) Partner Advisory Council, Software AG is driving this open standard and its adoption. Adobe and Software AG are partnering to help businesses transform their customer experience management (CXM) by bringing together customer data from across multiple enterprise systems into a centralized and actionable real-time customer profile. The two companies achieve this with integrations between Adobe Experience Platform and Software AG’s webMethods Integration and API management services.


Bringing together all of
your customer data in a
single platform.


Adobe Experience Platform

Your ability to stitch together consumer data from separate systems and stacks can make or break your AEP implementation. Software AG’s webMethods “gets your data in” and “gets your data out” of AEP so your company can thrive in a data-driven world. 

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SAP integration

Marketo Engage with SAP CRM Integration

Marketo Engage with SAP CRM, a connector powered by Software AG's, gives your company a shared view of leads and account activity for timely, data-driven engagement. The connector establishes a direct connection between your SAP solutions and Marketo Engage, enabling true alignment between Marketing and Sales activities in your organization.

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Open Data Initiative (ODI)

As a member of ODI's Partner Advisory Council (PAC), Software AG helps companies transform their customer experiences through real-time insights delivered from the cloud. ODI is enabling this goal with a common format for moving data across an integrated landscape of real-time data sources and applications.

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“At Software AG, we help thousands of businesses turn their data into value each day. Our partnership with Adobe will unlock even greater value by connecting the customer journey to core enterprise data. This integration is the foundation of greater visibility, transparency, and customer intimacy - all in real time.” 

Sanjay Brahmawar | CEO of Software AG