Global Press Releases

Software AG Announces Inaugural Annual Live Virtual Conference

New Product Innovations Brought to Customers—Wherever They Are

Darmstadt, Germany, Tuesday, September 26, 2017

Software AG (Frankfurt TecDAX: SOW) today announced the launch of a new Live Virtual Conference. Named “2017 Product Release”, the two-and-a-half hour event will occur on three days on October 17, 18 and 25 across three time zones. This exciting, new virtual conference will celebrate and unveil many new products and updates.

Jennifer Smith, chief marketing officer, noted: “Our goal is to provide our customers with the information about our latest product innovations as quickly as possible. Equally, we want to ensure that they have the ability to review and raise questions with product specialists as they learn about the new products. This online event will deliver great sessions from well-respected presenters to a wider audience, while at the same time providing an opportunity to get key questions answered in real time.”

The Virtual Conference will feature the latest product details, roadmaps, and innovations from Software AG as well as an opportunity to download reports and free trials. Additionally, ‘live chat’ will allow participants to pose questions.

There will be two keynote panel discussions: the first will focus on product innovations, digital transformation, and the Digital Business Platform; the second keynote panel will focus on the Internet of Things and feature industry insights from Mike Gualtieri, principal analyst from Forrester Research.

There will be several product sessions for participants to select detailing new innovations along with sneak peek demos of what’s coming.

For more information or to register for the event, visit:

About Software AG

The digital transformation is changing enterprise IT landscapes from inflexible application silos to modern software platform-driven IT architectures which deliver the openness, speed and agility needed to enable the digital real-time enterprise.

Software AG offers the first end-to-end Digital Business Platform, based on open standards, with integration, process management, in-memory data, adaptive application development, real-time analytics and enterprise architecture management as core building blocks. The modular platform allows users to develop the next generation of application systems to build their digital future, today.

With over 45 years of customer-centric innovation, Software AG is ranked as a leader in many innovative and digital technology categories. Software AG has more than 4,500 employees, is active in 70 countries and had revenues of €872 million in 2016.
Learn more at

Software AG | Uhlandstraße 12 | 64297 Darmstadt | Germany

Detailed press information about Software AG including a picture and multimedia database are available under:  


Software AG

Bärbel Strothmann

Senior Manager, Corporate Communications, Technical PR Global & DACH

Uhlandstr. 12

64297 Darmstadt


Phone: +49-6151-92-1502

Mobile: +49-176-1592-1649



Software AG

Byung-Hun Park

Senior Vice President, Corporate Communications

Uhlandstr. 12

64297 Darmstadt


Phone: +49-6151-92-2070

Mobile: +49-151-64-911-317

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