{"id":1510,"date":"2025-09-22T10:31:19","date_gmt":"2025-09-22T14:31:19","guid":{"rendered":"https:\/\/www.softwareag.com\/?page_id=1510"},"modified":"2026-05-07T15:54:41","modified_gmt":"2026-05-07T19:54:41","slug":"brand-center","status":"publish","type":"page","link":"https:\/\/www.softwareag.com\/br\/brand-center\/","title":{"rendered":"Central da Marca"},"content":{"rendered":"
\"\"<\/span>
\n

Central da Marca<\/h1>\n\n\n

Seu ponto de parada para tudo relacionado a marcas.<\/p>\n<\/div>\n<\/div><\/div>\n\n\n\n

\n
<\/div>\n\n\n\n

Bem-vindo ao Centro da Marca Software AG<\/h3>\n\n\n\n

Criamos este espa\u00e7o para todos aqueles que trabalham com os pontos de contato da Software AG, sejam eles quais forem, com o objetivo de criar experi\u00eancias de marca mais consistentes e impactantes. Encontre respostas para todas as suas d\u00favidas sobre como e quando voc\u00ea pode utilizar nossos elementos de marca.<\/p>\n\n\n\n

\n<\/div>\n\n\n\n

Nossos elementos de marca<\/h2>\n\n\n\n
\"Logotipo<\/figure>
\n

Logotipo<\/h3>\n\n\n\n

O logotipo da Software AG \u00e9 a pedra angular da nossa identidade. Nossa marca \u00e9 composta por um s\u00edmbolo e um logotipo tipogr\u00e1fico. Ela n\u00e3o substitui nem ignora nosso legado de 50 anos como empresa. Suavizamos alguns tra\u00e7os e acentuamos outros para nos adaptarmos ao mundo digital em que vivemos.<\/p>\n\n\n\n

\n
Saiba mais<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n
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Tipografia<\/h3>\n\n\n\n

A Software AG possui um novo sistema tipogr\u00e1fico atualizado \u2014 adotamos uma \u00fanica fonte para a marca, do marketing ao produto, a fim de manter uma experi\u00eancia digital clara e consistente em todos os principais pontos de contato com o cliente. A fonte Roboto \u00e9 o elemento central dessa estrat\u00e9gia \u2014 e \u00e9 assim que a utilizamos de forma eficaz nas express\u00f5es da nossa marca.<\/p>\n\n\n\n

\n
Saiba mais<\/a><\/div>\n<\/div>\n<\/div>
\"\"<\/figure><\/div>\n\n\n\n
\"\"<\/figure>
\n

Cor<\/h3>\n\n\n\n

Nossa paleta de cores prospera na combina\u00e7\u00e3o de nossas duas cores prim\u00e1rias principais, Pulse (roxo) e Sense (verde). Usar essas cores em conjunto com nossas cores secund\u00e1rias e terci\u00e1rias demonstra nossa marca de maneiras altamente expressivas. Gostamos de pensar que \u00e9 elegantemente ousado. Conhe\u00e7a nossos casos de uso, valores de cor e porcentagens, bem como combina\u00e7\u00f5es de cores.<\/p>\n\n\n\n

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Saiba mais<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n
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Fotografia<\/h3>\n\n\n\n

In our photography, we represent two distinct, but harmonious, approaches: “structure” and “flow.”<\/p>\n\n\n\n

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Saiba mais<\/a><\/div>\n<\/div>\n<\/div>
\"\"<\/figure><\/div>\n\n\n\n
\"\"<\/figure>
\n

Iconografia<\/h3>\n\n\n\n

Nossos \u00edcones s\u00e3o ic\u00f4nicos. Nossa iconografia pode ser usada para contar hist\u00f3rias e fornecer funcionalidades em espa\u00e7os digitais. Eles podem ser usados em uma vers\u00e3o de 1 cor ou de 2 cores quando os \u00edcones servem como elementos gr\u00e1ficos principais.<\/p>\n\n\n\n

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Saiba mais<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n
\n

Voz da Marca<\/h3>\n\n\n\n

Explore a dire\u00e7\u00e3o geral de como falamos como marca, que se alinha com a narrativa em torno da \"Simplicidade\". Conhe\u00e7a nossos princ\u00edpios orientadores simples e dicas claras para ser consistente em todos os canais e entregas.\u00a0<\/p>\n\n\n\n

\n
Saiba mais<\/a><\/div>\n<\/div>\n<\/div>
\"\"<\/figure><\/div>\n\n\n\n
\"Logotipo<\/figure>
\n

Downloads<\/h3>\n\n\n\n

<\/p>\n\n\n\n

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Saiba mais<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n
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Perguntas?<\/h2>\n\n\n\n

N\u00e3o hesite em entrar em contato conosco caso tenha alguma d\u00favida ou queira compartilhar seu projeto de design para receber feedback da equipe da marca Software AG.<\/p>\n\n\n\n

\n
Entre em contato conosco<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

Software AG Brand Center provides resources for consistent branding, including logo, typography, colors, photography, iconography, and brand voice guidelines.<\/p>","protected":false},"author":9,"featured_media":5415,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-1510","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nBrand Center | Software AG<\/title>\n<meta name=\"description\" content=\"Explore the Software AG Brand Center for consistent brand experiences and learn how to effectively use brand elements.\" \/>\n<meta name=\"robots\" content=\"noindex, nofollow\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brand Center\" \/>\n<meta property=\"og:description\" content=\"Explore the Software AG Brand Center for consistent brand 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