{"id":1515,"date":"2025-09-22T10:49:31","date_gmt":"2025-09-22T14:49:31","guid":{"rendered":"https:\/\/www.softwareag.com\/?page_id=1515"},"modified":"2026-05-07T17:46:10","modified_gmt":"2026-05-07T21:46:10","slug":"brandmark","status":"publish","type":"page","link":"https:\/\/www.softwareag.com\/br\/brand-center\/brandmark\/","title":{"rendered":"Logotipo"},"content":{"rendered":"
\"\"<\/span>
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Logotipo<\/h1>\n\n\n
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De volta para casa<\/a><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n
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1. Vis\u00e3o Geral<\/h2>\n\n\n\n

Nossa marca \u00e9 um ativo fixo composto por um s\u00edmbolo e uma logo textual.<\/p>\n\n\n\n

\"\"<\/figure>\n<\/div>\n\n\n\n
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2. Fam\u00edlia de logotipos Software AG<\/h2>\n\n\n\n

Nossa cole\u00e7\u00e3o de logotipos inclui o logotipo principal (composi\u00e7\u00e3o horizontal), o logotipo secund\u00e1rio (composi\u00e7\u00e3o vertical) e o s\u00edmbolo Software AG.<\/p>\n\n\n\n

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\"\"<\/figure>\n\n\n\n

Logo Principal (combina\u00e7\u00e3o horizontal)<\/h4>\n\n\n\n

Lideramos com nosso logotipo principal na maioria de nossas comunica\u00e7\u00f5es, express\u00f5es-chave e pontos de contato da marca.<\/p>\n<\/div>\n\n\n\n

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Logo Secund\u00e1rio (grava\u00e7\u00e3o vertical)<\/h4>\n\n\n\n

O logo secund\u00e1rio \u00e9 mais adequado para uso alternativo quando o espa\u00e7o for uma limita\u00e7\u00e3o, por exemplo, em composi\u00e7\u00f5es quadradas ou verticais.<\/p>\n<\/div>\n\n\n\n

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\"\"<\/figure>\n\n\n\n

S\u00edmbolo Software AG<\/h4>\n\n\n\n

O s\u00edmbolo Software AG deve ser utilizado de forma restrita em projetos especiais.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

<\/div>\n\n\n\n
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3. Diretrizes da Marca<\/h2>\n\n\n\n

O logotipo, a marca nominativa e o s\u00edmbolo da Software AG foram cuidadosamente projetados e desenvolvidos para proporcionar a melhor experi\u00eancia visual poss\u00edvel. Como esses elementos s\u00e3o as caracter\u00edsticas distintivas mais importantes da nossa marca, eles devem ser sempre utilizados de forma consistente e conforme o previsto.<\/p>\n\n\n\n

Estas poucas regras simples v\u00e3o ajud\u00e1-lo a usar nosso logotipo para divulgar a marca Software AG da maneira mais eficaz.<\/p>\n\n\n\n

O logotipo horizontal \u00e9 nossa marca principal.<\/h3>\n\n\n\n

Utilizamos o logotipo principal como elemento central, empregando-o em todas as principais manifesta\u00e7\u00f5es e em 88% das nossas necessidades de comunica\u00e7\u00e3o. O logotipo secund\u00e1rio \u00e9 mais adequado como op\u00e7\u00e3o alternativa quando o espa\u00e7o \u00e9 limitado, enquanto o s\u00edmbolo Software AG \u00e9 utilizado em casos espec\u00edficos. Por exemplo, logotipos de produtos, o favicon Software AG, imagens de perfil nas redes sociais e alguns materiais promocionais exclusivos de branding.<\/p>\n\n\n\n

\"\"<\/figure>\n<\/div>\n\n\n\n
<\/div>\n\n\n\n
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4. Varia\u00e7\u00f5es de cor<\/h2>\n\n\n\n

Nossa marca possui quatro varia\u00e7\u00f5es de cores: 
1 color versions are for exceptional use where gradient colors are not suitable.<\/strong><\/strong><\/p>\n\n\n\n

\"\"<\/figure>\n<\/div>\n\n\n\n
<\/div>\n\n\n\n
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5. Espa\u00e7amento<\/h2>\n\n\n\n

Our brandmark works best with plenty of space around it. The minimum clear space is based upon the x-height of the colored ‘flow’ in our symbol.<\/p>\n\n\n\n

\"\"<\/figure>\n<\/div>\n\n\n\n
<\/div>\n\n\n\n
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6. Tamanho m\u00ednimo<\/h2>\n\n\n\n

O logotipo n\u00e3o deve ser usado abaixo de nossos tamanhos m\u00ednimos. Existem tamanhos m\u00ednimos diferentes para impress\u00e3o e para uso digital.<\/p>\n\n\n\n

\"\"<\/figure>\n<\/div>\n\n\n\n
<\/div>\n\n\n\n
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7. O que evitar<\/h2>\n\n\n\n

Evite estes erros ao usar nossa logomarca:<\/p>\n\n\n\n

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\"\"<\/figure>\n\n\n\n

N\u00e3o retinte a marca ou use uma varia\u00e7\u00e3o em tons de cinza<\/p>\n<\/div>\n\n\n\n

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\"\"<\/figure>\n\n\n\n

N\u00e3o use a wordmark sem o s\u00edmbolo<\/p>\n<\/div>\n<\/div>\n\n\n\n

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\"\"<\/figure>\n\n\n\n

N\u00e3o re-pinte o s\u00edmbolo<\/p>\n<\/div>\n\n\n\n

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\"\"<\/figure>\n\n\n\n

N\u00e3o gire nem corte a marca<\/p>\n<\/div>\n<\/div>\n\n\n\n

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\"\"<\/figure>\n\n\n\n

Coloque logotipos coloridos em cores de fundo aprovadas: N\u00facleo escuro, N\u00facleo claro, Cinza claro ou Branco<\/p>\n<\/div>\n\n\n\n

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\"\"<\/figure>\n\n\n\n

Certifique-se de que o logotipo se destaque do plano de fundo<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

<\/div>\n\n\n\n
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8. \u00cdcones de Produto<\/h2>\n\n\n\n
\"\"<\/figure>\n\n\n\n

Os \u00edcones de produtos podem ser encontrados na Biblioteca da Empresa ou fornecidos mediante solicita\u00e7\u00e3o: brand@softwareag.com<\/strong><\/a><\/p>\n\n\n\n

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Entre em contato conosco<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n
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Perguntas?<\/h2>\n\n\n\n

N\u00e3o hesite em entrar em contato conosco caso tenha alguma d\u00favida ou queira compartilhar seu projeto de design para receber feedback da equipe da marca Software AG.<\/p>\n\n\n\n

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Entre em contato conosco<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

The brandmark consists of a symbol and wordmark with primary (horizontal) and secondary (vertical) logos.<\/p>","protected":false},"author":9,"featured_media":5415,"parent":1510,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-1515","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nBrandmark | Software AG<\/title>\n<meta name=\"description\" content=\"Explore Software AG's Brandmark: a fixed asset symbol and wordmark that defines our brand identity in all communications.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/live-www-sag.pantheonsite.io\/en\/brand-center\/brandmark\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brandmark\" 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