Sony Corporation is a Japanese multinational conglomerate corporation headquartered in Kōnan, Minato, Tokyo. Its diversified business includes consumer and professional electronics, gaming, entertainment and financial services. The company is one of the leading manufacturers of electronic products for the consumer and professional markets. Sony was ranked 105th on the 2017 list of Fortune Global 500.

Sony Media Backbone™ Conductor

Audio/Video Content Management powered by Software AG

Audio/Video Content Management and Workflow

Sony’s Media Backbone™ Conductor (MBC) is a portfolio of powerful tools that plan, orchestrate, streamline and manage video and audio file-based workflow. MBC tools handle enterprise-wide workflow orchestration, video production, content management, file-based archiving and more.


Features and Benefits

Greater Operation Efficiency The Media Backbone Enterprise Management System releases the operator from non-creative tasks. It improves workflow by combining automated and manual tasks, and reducing human error. Tasks which can be performed based on pre-defined rules (such as data transfer, transcoding, or quality checks) are automated. Tasks which require user interaction (such as approval, or assigning an operator) are not automated. And this solution eliminates handwritten notes by automating metadata exchange between digital production islands.
Business Visibility
A dashboard provides real-time Key Performance Indicator (KPI) monitoring. You can create a dashboard screen appropriate to each manager, empowering them to monitor operations or trends over days, weeks, or months. This highly visible information helps managers optimize resources, to make effective future investment plans.
Task/Resource Allocation and Management
Upgrade your efficiency. Intelligent dynamic resource allocation algorithms allocate resources by priority or due date. Queue management enables you to reorder priorities on the fly.
Enterprise Wide File Exchange
The system integrates not only with your existing media production tools but also with your business systems. You can exchange data, content files and metadata seamlessly among all systems.
Greater Platform Agility and System Scalability
As the system offers excellent platform agility, it’s easy to customize workflows, and add or modify workflows. When you want to expand your system from an initial ‘On-Air/Playout’ workflow, simply add – for example – a new ‘Distribution’ workflow without having to stop the system. It is so easy to add users, capacities, and devices that you can expand your system step by step. To add or replace devices, you only have to add adaptors for new devices and change the business rules.
Service Oriented Architecture (SOA)
Instead of replacing your current transcoders, color correction and editing systems, Sony orchestrates the systems you already have. Each is organized as a “service” and accessed through a SOA adaptor.
Workflow and Business Process Management The Enterprise Management System assists you in every phase of the business process cycle: Analyze, Design, Execute, Monitor and Improve.
Unified Content Management System (CMS) A powerful CMS with role-based access and audit trails gives the right people fast access to the right assets. The CMS can even serve as the front-end portal to multiple MAMs throughout the enterprise.


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