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Software AG Resources

Fact Sheets Apama, Terracotta, webMethods Click to view the file

Smart Signage

Targeting your ads or special offers to known customers who sign up for loyalty programs is a well-understood practice. But what about the “unknown” customer, the one who walks through your store and is not a loyalty program member? How do you make an advertisement or video placement relevant to that person in real-time? How do you inspire them to interact with you and start converting them into a “known” customer? Software AG has the solution.

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