{"id":1510,"date":"2025-09-22T10:31:19","date_gmt":"2025-09-22T14:31:19","guid":{"rendered":"https:\/\/www.softwareag.com\/?page_id=1510"},"modified":"2026-02-25T05:14:17","modified_gmt":"2026-02-25T09:14:17","slug":"brand-center","status":"publish","type":"page","link":"https:\/\/www.softwareag.com\/de\/brand-center\/","title":{"rendered":"Brand Center"},"content":{"rendered":"
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Brand Center<\/h1>\n\n\n

Your one-stop shop for everything brand related.<\/p>\n<\/div>\n<\/div><\/div>\n\n\n\n

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Welcome to the Software AG Brand Center<\/h3>\n\n\n\n

We\u2019ve created this space for everyone working on Software AG touchpoints of all kinds with the goal to create more consistent and stronger brand experiences. Get answers to all your questions on how and when you can use our brand elements.<\/p>\n\n\n\n

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Our brand elements<\/h2>\n\n\n\n
\"Software<\/figure>
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Brandmark<\/h3>\n\n\n\n

The Software AG logo is the cornerstone of our identity.\u200b\u200b\u200b\u200b\u200b\u200b\u200b Our brandmark is made up of a symbol and wordmark. It doesn’t replace or ignore our 50-year legacy as a company. We\u2019ve smoothed some edges and sharpened others for the design to fit in the digital world we live in.<\/p>\n\n\n\n

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Mehr erfahren<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n
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Typography<\/h3>\n\n\n\n

Software AG has a new, updated type system\u2014we’ve aligned on one brand typeface, from marketing to product, so we can maintain a clear and consistent digital experience across all major customer touchpoints. This is driven by the typeface Roboto\u2014this is how we effectively use Roboto within our brand expressions.<\/p>\n\n\n\n

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Color<\/h3>\n\n\n\n

Our color palette thrives on the combination of our two main primary colors, Pulse (purple) and Sense (green). Using these colors together with our secondary and tertiary colors showcases our brand in highly expressive ways. We like to think it’s elegantly edgy. Get to know our use cases, \u200b\u200b\u200b\u200b\u200b\u200b\u200bcolor values and percentages as well as color combinations.<\/p>\n\n\n\n

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Photography<\/h3>\n\n\n\n

In our photography we represent two distinct, but harmonious, approaches: “structure” and “flow.”<\/p>\n\n\n\n

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Iconography<\/h3>\n\n\n\n

Our icons are iconic. Our iconography can be used to tell stories and provide functionality in digital spaces. They can be used in a 1-color version or in a 2-color version when icons are used as hero graphics.<\/p>\n\n\n\n

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Mehr erfahren<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n
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Brand Voice<\/h3>\n\n\n\n

Explore the overall direction on how we speak as a brand, which aligns to the narrative around \u201cSimplicity\u201d. Get to know our guiding principles, which are simple, clear tips to be consistent across channels and deliverables. <\/p>\n\n\n\n

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Mehr erfahren<\/a><\/div>\n<\/div>\n<\/div>
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\"Software<\/figure>
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Downloads<\/h3>\n\n\n\n

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Fragen?<\/h2>\n\n\n\n

Don’t hesitate to reach out to us with any questions or to share your design project for feedback from the Software AG brand team.<\/p>\n\n\n\n

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Kontakt<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

Welcome to the Software AG Brand Center We\u2019ve created this space for everyone working on Software AG touchpoints of all kinds with the goal to create […]<\/p>","protected":false},"author":9,"featured_media":5415,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-1510","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nBrand Center | Software AG<\/title>\n<meta name=\"description\" content=\"Explore the Software AG Brand Center for consistent brand experiences and learn how to effectively use brand elements.\" \/>\n<meta name=\"robots\" content=\"noindex, nofollow\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brand Center\" \/>\n<meta property=\"og:description\" content=\"Explore the Software AG Brand Center for consistent brand 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