{"id":1510,"date":"2025-09-22T10:31:19","date_gmt":"2025-09-22T14:31:19","guid":{"rendered":"https:\/\/www.softwareag.com\/?page_id=1510"},"modified":"2026-05-07T15:54:41","modified_gmt":"2026-05-07T19:54:41","slug":"brand-center","status":"publish","type":"page","link":"https:\/\/www.softwareag.com\/de\/brand-center\/","title":{"rendered":"Markenportal"},"content":{"rendered":"
\"\"<\/span>
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Markenportal<\/h1>\n\n\n

Ihr One-Stop-Shop f\u00fcr alles rund um die Marke.<\/p>\n<\/div>\n<\/div><\/div>\n\n\n\n

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Willkommen im Software AG Brand Center<\/h3>\n\n\n\n

Wir haben diesen Bereich f\u00fcr alle eingerichtet, die an Software AG-Ber\u00fchrungspunkten jeglicher Art arbeiten, mit dem Ziel, einheitlichere und st\u00e4rkere Markenerlebnisse zu schaffen. Hier finden Sie Antworten auf all Ihre Fragen dazu, wie und wann Sie unsere Markenelemente einsetzen k\u00f6nnen.<\/p>\n\n\n\n

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Unsere Markenelemente<\/h2>\n\n\n\n
\"Software<\/figure>
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Brandzeichen<\/h3>\n\n\n\n

Das Software AG-Logo ist das Herzst\u00fcck unserer Identit\u00e4t. Unser Markenzeichen besteht aus einem Symbol und einem Schriftzug. Es ersetzt oder ignoriert keineswegs unser 50-j\u00e4hriges Unternehmenserbe. Wir haben einige Ecken und Kanten gegl\u00e4ttet und andere gesch\u00e4rft, um es an die digitale Welt anzupassen, in der wir leben.<\/p>\n\n\n\n

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Mehr erfahren<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n
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Typografie<\/h3>\n\n\n\n

Software AG verf\u00fcgt \u00fcber ein neues, \u00fcberarbeitetes Typografiesystem \u2013 wir haben uns auf eine einheitliche Markenschriftart geeinigt, vom Marketing bis zum Produkt, um ein klares und einheitliches digitales Erlebnis \u00fcber alle wichtigen Kundenkontaktpunkte hinweg zu gew\u00e4hrleisten. Die Schriftart Roboto bildet dabei die Grundlage \u2013 so setzen wir sie effektiv in unseren Markenauftritten ein.<\/p>\n\n\n\n

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Mehr erfahren<\/a><\/div>\n<\/div>\n<\/div>
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\"\"<\/figure>
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Farbe<\/h3>\n\n\n\n

Unsere Farbpalette lebt von der Kombination unserer beiden Hauptfarben, Puls (Violett) und Sinn (Gr\u00fcn). Die Verwendung dieser Farben zusammen mit unseren Sekund\u00e4r- und Terti\u00e4rfarben pr\u00e4sentiert unsere Marke auf sehr ausdrucksstarke Weise. Wir finden, sie ist elegant und aufregend zugleich. Lernen Sie unsere Anwendungsf\u00e4lle, Farbwerte und -anteile sowie Farbkombinationen kennen.<\/p>\n\n\n\n

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Mehr erfahren<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n
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Fotografie<\/h3>\n\n\n\n

In our photography, we represent two distinct, but harmonious, approaches: “structure” and “flow.”<\/p>\n\n\n\n

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Mehr erfahren<\/a><\/div>\n<\/div>\n<\/div>
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Ikonografie<\/h3>\n\n\n\n

Unsere Icons sind ikonisch. Unsere Ikonographie kann verwendet werden, um Geschichten zu erz\u00e4hlen und Funktionalit\u00e4t in digitalen R\u00e4umen bereitzustellen. Sie k\u00f6nnen in einer einfarbigen oder einer zweifarbigen Version verwendet werden, wenn Icons als Helden-Grafiken dienen.<\/p>\n\n\n\n

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Mehr erfahren<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n
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Markenstimme<\/h3>\n\n\n\n

Erkunden Sie die gesamte Ausrichtung unserer Markensprache, die mit der Erz\u00e4hlung zur \u201eEinfachheit\u201c \u00fcbereinstimmt. Machen Sie sich mit unseren einfachen Leitprinzipien vertraut, geben Sie klare Tipps f\u00fcr Konsistenz \u00fcber Kan\u00e4le und Ergebnisse hinweg.\u00a0<\/p>\n\n\n\n

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Mehr erfahren<\/a><\/div>\n<\/div>\n<\/div>
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\"Software<\/figure>
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Downloads<\/h3>\n\n\n\n

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Mehr erfahren<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n
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Fragen?<\/h2>\n\n\n\n

Z\u00f6gern Sie nicht, sich bei Fragen an uns zu wenden oder uns Ihr Designprojekt zu schicken, damit das Software AG-Markenteam Ihnen Feedback geben kann.<\/p>\n\n\n\n

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Kontakt<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

Software AG Brand Center provides resources for consistent branding, including logo, typography, colors, photography, iconography, and brand voice guidelines.<\/p>","protected":false},"author":9,"featured_media":5415,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-1510","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nBrand Center | Software AG<\/title>\n<meta name=\"description\" content=\"Explore the Software AG Brand Center for consistent brand experiences and learn how to effectively use brand elements.\" \/>\n<meta name=\"robots\" content=\"noindex, nofollow\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brand Center\" \/>\n<meta property=\"og:description\" content=\"Explore the Software AG Brand Center for consistent brand 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