{"id":1515,"date":"2025-09-22T10:49:31","date_gmt":"2025-09-22T14:49:31","guid":{"rendered":"https:\/\/www.softwareag.com\/?page_id=1515"},"modified":"2026-05-07T17:46:10","modified_gmt":"2026-05-07T21:46:10","slug":"brandmark","status":"publish","type":"page","link":"https:\/\/www.softwareag.com\/de\/brand-center\/brandmark\/","title":{"rendered":"Brandzeichen"},"content":{"rendered":"
\"\"<\/span>
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Brandzeichen<\/h1>\n\n\n
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Zur\u00fcck zu Hause<\/a><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n
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1. \u00dcbersicht<\/h2>\n\n\n\n

Unsere Wort-Bild-Marke ist ein festes Gut, das sich aus einem Symbol und einer Wortmarke zusammensetzt.<\/p>\n\n\n\n

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2. Software AG-Logo-Familie<\/h2>\n\n\n\n

Unsere Logosammlung umfasst das Hauptlogo (horizontale Anordnung), das Nebenlogo (vertikale Anordnung) und das Software AG-Symbol.<\/p>\n\n\n\n

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Prim\u00e4res Logo (horizontale Anordnung)<\/h4>\n\n\n\n

Wir verwenden in den meisten unserer Kommunikationen, Kernbotschaften und Markenkontaktpunkten unser prim\u00e4res Logo.<\/p>\n<\/div>\n\n\n\n

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Sekund\u00e4res Logo (vertikales Layout)<\/h4>\n\n\n\n

Das sekund\u00e4re Logo wird am besten als Alternative verwendet, wenn Platzmangel besteht, z. B. in quadratischen oder vertikalen Kompositionen.<\/p>\n<\/div>\n\n\n\n

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Software AG-Symbol<\/h4>\n\n\n\n

Das Symbol \u201eSoftware AG\u201c ist nur in begrenztem Umfang f\u00fcr Sonderprojekte zu verwenden.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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3. Markenrichtlinien<\/h2>\n\n\n\n

Das Software AG-Logo, die Wortmarke und das Symbol wurden sorgf\u00e4ltig entworfen und gestaltet, um ein optimales Erscheinungsbild zu gew\u00e4hrleisten. Da diese Elemente die wichtigsten Erkennungsmerkmale unserer Marke sind, m\u00fcssen sie stets einheitlich und bestimmungsgem\u00e4\u00df verwendet werden.<\/p>\n\n\n\n

Diese wenigen einfachen Regeln helfen Ihnen dabei, unser Logo so einzusetzen, dass Sie die Marke Software AG optimal zur Geltung bringen.<\/p>\n\n\n\n

Das horizontale Logo ist unser prim\u00e4res Markenlogo.<\/h3>\n\n\n\n

Wir setzen das Hauptlogo in den Vordergrund und verwenden es f\u00fcr alle zentralen Elemente sowie f\u00fcr 88% unserer Kommunikationsanforderungen. Das Sekund\u00e4rlogo eignet sich am besten als Alternative, wenn der Platz begrenzt ist, w\u00e4hrend das Software AG-Symbol f\u00fcr spezielle Anwendungsf\u00e4lle verwendet wird. Dazu geh\u00f6ren beispielsweise Produktlogos, das Software AG-Favicon, Profilbilder in sozialen Medien und bestimmte einzigartige Werbematerialien.<\/p>\n\n\n\n

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4. Farbvarianten<\/h2>\n\n\n\n

Unsere Wortmarke gibt es in vier Farbvarianten: 
1 color versions are for exceptional use where gradient colors are not suitable.<\/strong><\/strong><\/p>\n\n\n\n

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5. Abstand<\/h2>\n\n\n\n

Our brandmark works best with plenty of space around it. The minimum clear space is based upon the x-height of the colored ‘flow’ in our symbol.<\/p>\n\n\n\n

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6. Mindestgr\u00f6\u00dfe<\/h2>\n\n\n\n

Das Logo darf nicht unterhalb unserer Mindestgr\u00f6\u00dfen verwendet werden. Es gibt unterschiedliche Mindestgr\u00f6\u00dfen f\u00fcr Druck und Digital.<\/p>\n\n\n\n

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7. Was zu vermeiden ist<\/h2>\n\n\n\n

Vermeiden Sie diese Fehler bei der Verwendung unseres Markenlogos:<\/p>\n\n\n\n

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F\u00e4rbe das Markenlogo nicht neu ein und verwende keine Graustufenvariante<\/p>\n<\/div>\n\n\n\n

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Verwenden Sie das Wortzeichen nicht ohne das Symbol<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Die Farbe des Symbols nicht \u00e4ndern<\/p>\n<\/div>\n\n\n\n

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Die Bildmarke nicht drehen oder zuschneiden<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Farbige Logos auf genehmigten Hintergrundfarben platzieren: Dunkler Kern, Heller Kern, Hellgrau oder Wei\u00df<\/p>\n<\/div>\n\n\n\n

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Stellen Sie sicher, dass sich das Markenzeichen vom Hintergrund abhebt<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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8. Produkt-Icons<\/h2>\n\n\n\n
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Produkt-Icons finden Sie in der Unternehmensbibliothek oder auf Anfrage: brand@softwareag.com<\/strong><\/a><\/p>\n\n\n\n

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Kontakt<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n
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Fragen?<\/h2>\n\n\n\n

Z\u00f6gern Sie nicht, sich bei Fragen an uns zu wenden oder uns Ihr Designprojekt zu schicken, damit das Software AG-Markenteam Ihnen Feedback geben kann.<\/p>\n\n\n\n

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Kontakt<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

The brandmark consists of a symbol and wordmark with primary (horizontal) and secondary (vertical) logos.<\/p>","protected":false},"author":9,"featured_media":5415,"parent":1510,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-1515","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nBrandmark | Software AG<\/title>\n<meta name=\"description\" content=\"Explore Software AG's Brandmark: a fixed asset symbol and wordmark that defines our brand identity in all communications.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/live-www-sag.pantheonsite.io\/en\/brand-center\/brandmark\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brandmark\" 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