{"id":1749,"date":"2025-09-24T10:13:52","date_gmt":"2025-09-24T14:13:52","guid":{"rendered":"https:\/\/www.softwareag.com\/?page_id=1749"},"modified":"2026-05-07T17:46:28","modified_gmt":"2026-05-07T21:46:28","slug":"color","status":"publish","type":"page","link":"https:\/\/www.softwareag.com\/de\/brand-center\/color\/","title":{"rendered":"Unsere Farben"},"content":{"rendered":"
\"\"<\/span>
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Unsere Farben<\/h1>\n\n\n
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Zur\u00fcck zu Hause<\/a><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n
<\/div>\n\n\n\n
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Unsere Farbpalette lebt von der Kombination unserer beiden Hauptprim\u00e4rfarben \u201ePulse\u201c (Violett) und \u201eSense\u201c (Gr\u00fcn). Die Verwendung dieser Farben zusammen mit unseren Sekund\u00e4r- und Terti\u00e4rfarben pr\u00e4sentiert unsere Marke auf \u00e4u\u00dferst ausdrucksstarke Weise. Wir denken gerne, dass sie elegant und zugleich k\u00fchn ist. Lernen Sie unsere Anwendungsf\u00e4lle, Farbwerte, Prozentangaben und Farbkombinationen kennen.<\/p>\n<\/div>\n\n\n\n

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1. \u00dcbersicht & Downloads<\/h2>\n\n\n\n

Unsere aktualisierte Farbpalette ist in Prim\u00e4r-, Sekund\u00e4r- und Terti\u00e4rfarben unterteilt.<\/p>\n\n\n\n

\"\"<\/figure>\n<\/div>\n\n\n\n
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2. Farbpalette<\/h2>\n\n\n\n

Unsere Farbpalette hilft uns, uns abzuheben.<\/p>\n\n\n\n

Prim\u00e4rfarben <\/h3>\n\n\n\n

Hauptfarben der Marke sind <\/strong>haupts\u00e4chlich f\u00fcr Hintergr\u00fcnde und Text verwendet.<\/p>\n\n\n\n

\n
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\"\"<\/figure>\n\n\n\n
Wei\u00df<\/h5>\n\n\n\n

#FFFFFF
RGB: 255 – 255 – 255
CMYK: 0 – 0 – 0 – 0<\/p>\n<\/div>\n\n\n\n

\n
\"\"<\/figure>\n\n\n\n
Kern Dunkel 120<\/h5>\n\n\n\n

#011F3D
RGB: 1 – 31 – 61
CMYK: 100 – 90 – 13 – 68
Pantone: 289<\/p>\n<\/div>\n<\/div>\n\n\n\n

\n
\n
\"\"<\/figure>\n\n\n\n
Kern Dunkel 950<\/h5>\n\n\n\n

#F0F2F4
RGB: 240 – 242 – 244
CMYK: 4 – 2 – 2 – 0<\/p>\n<\/div>\n\n\n\n

<\/div>\n<\/div>\n\n\n\n

Sekund\u00e4re Farben<\/h3>\n\n\n\n

Funktionale Akzentfarben<\/strong>\u00a0werden verwendet, um wichtige Informationen hervorzuheben, z. B. Hintergr\u00fcnde, Symbole, CTAs und Informationsvisualisierungen.<\/p>\n\n\n\n

\n
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\"\"<\/figure>\n\n\n\n
Helles Puls 600<\/h5>\n\n\n\n

#8E3CF7
RGB: 142 – 60 – 247
CMYK: 63 – 76 – 0 – 0
Pantone: 2665<\/p>\n<\/div>\n\n\n\n

\n
\"\"<\/figure>\n\n\n\n
Tiefschlag 270<\/h5>\n\n\n\n

#3B2C5E
RGB: 59 – 44 – 94
CMYK: 85 – 86 – 3 – 14
Pantone: 2112<\/p>\n<\/div>\n<\/div>\n\n\n\n

\n
\n
\"\"<\/figure>\n\n\n\n
Helle Sense 500<\/h5>\n\n\n\n

#3CC1B7
RGB: 60 – 193 – 183
CMYK: 81 – 0 – 39 – 0
Pantone: 326<\/p>\n<\/div>\n\n\n\n

\n
\"\"<\/figure>\n\n\n\n
Helles Licht 300<\/h5>\n\n\n\n

#058192
RGB: 5 – 129- 146
CMYK: 86 – 35 – 36 – 4
Pantone: 3145<\/p>\n<\/div>\n<\/div>\n\n\n\n

\n
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\"\"<\/figure>\n\n\n\n
Deep Sense 200<\/h5>\n\n\n\n

#1C5569
RGB: 28 – 85 – 105
CMYK: 89 – 22 – 34 – 65
Pantone: 2182<\/p>\n<\/div>\n\n\n\n

<\/div>\n<\/div>\n\n\n\n

Terti\u00e4r<\/h3>\n\n\n\n

Akzentfarben<\/strong>sparsam einsetzen. z. B. Icons, CTAs und Informationsgrafiken.<\/p>\n\n\n\n

\n
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\"\"<\/figure>\n\n\n\n
Helles Leben 540<\/h5>\n\n\n\n

#D9EC27
RGB: 217 – 236 – 39
CMYK: 25 – 0 – 98 – 0
Pantone: 389<\/p>\n<\/div>\n\n\n\n

\n
\"\"<\/figure>\n\n\n\n
Kernlicht 930<\/h5>\n\n\n\n

#F2F2EA
RGB: 242 – 242 – 234
CMYK: 2 – 2 – 10 – 0
Pantone: 9043<\/p>\n<\/div>\n<\/div>\n\n\n\n

Hintergrundfarben<\/h3>\n\n\n\n

Akzentfarben<\/strong>sparsam einsetzen. z. B. Icons, CTAs und Informationsgrafiken.<\/p>\n\n\n\n

\n
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\"\"<\/figure>\n\n\n\n
Kern Dunkel 950<\/h5>\n\n\n\n

#F0F2F4
RGB: 240 – 242 – 244
CMYK: 4 – 2 – 2 – 0<\/p>\n<\/div>\n\n\n\n

\n
\"\"<\/figure>\n\n\n\n
Kern Dunkel 220<\/h5>\n\n\n\n

#193857
RGB: 25 – 56 – 87
CMYK: 96 – 78 – 41 – 33<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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3. Gradienten<\/h2>\n\n\n\n

Anwendungsf\u00e4lle umfassen Informationsvisualisierung wie Infografiken, Diagramme, Schaubilder und Flussdiagramme.<\/p>\n\n\n\n

\"\"<\/figure>\n<\/div>\n\n\n\n
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4. \u200b\u200b\u200b\u200b\u200b\u200b\u200bFarbwerte und Prozents\u00e4tze<\/h2>\n\n\n\n

 Web & Druck<\/p>\n\n\n\n

<\/th>HEX<\/th>RGB<\/th>CMYK<\/th>PMS<\/th><\/tr><\/thead>
Kern Dunkel 120<\/strong><\/td>#011F3D<\/td>1 – 31 – 61<\/td>100 – 90 – 13 – 68<\/td>289<\/td><\/tr>
Kernlicht 930<\/strong><\/td>#F2F2EA<\/td>242 – 242 – 234<\/td>2 – 2 – 10 – 0<\/td>043<\/td><\/tr>
Kern Dunkel 950<\/strong><\/td>#FDF2F4<\/td>240 – 242 – 244<\/td>4 – 2 – 2 – 0<\/td>–<\/td><\/tr>
Helles Puls 600<\/strong><\/td>#8E3CF7<\/td>142 – 60 – 247<\/td>63 – 76 – 0 – 0<\/td>2665<\/td><\/tr>
Tiefschlag 270<\/strong><\/td>#3B2C5E<\/td>59 – 44 – 94<\/td>85 – 86 – 3 – 14<\/td>2112<\/td><\/tr>
Helle Sense 500<\/strong><\/td>#3CC1B7<\/td>60 – 193 – 183<\/td>81 – 0 – 39 – 0<\/td>326<\/td><\/tr>
Helles Licht 300<\/strong><\/td>#058192<\/td>5 – 129 – 146<\/td>86 – 35 – 36 – 4<\/td>3145<\/td><\/tr>
Deep Sense 200<\/strong><\/td>#1C5569<\/td>28 – 85 – 105<\/td>89 – 22 – 34 – 65<\/td>2182<\/td><\/tr>
Helles Leben 540<\/strong><\/td>#D9EC27<\/td>17 – 236 – 39<\/td>25 – 0 – 98 – 0<\/td>389<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n
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Download Color Palette PDF<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n
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5. Farbkombinationen<\/h2>\n\n\n\n

Nachstehend finden Sie visuelle Beispiele f\u00fcr drei Farbkombinationen, die wir in unserer Marke verwenden. Diese Beispiele umfassen Marketingmaterialien wie Whitepaper und Leitf\u00e4den sowie Infografiken und Grafikdesign.<\/p>\n\n\n\n

\n
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Puls-Farbpalette<\/h4>\n\n\n\n
\"\"<\/figure>\n<\/div>\n\n\n\n
\n

Farbpalette f\u00fcr Sinneseindr\u00fccke<\/h4>\n\n\n\n
\"\"<\/figure>\n<\/div>\n<\/div>\n\n\n\n
\n
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Puls-Sense-Kombination Farbpalette<\/h4>\n\n\n\n
\"\"<\/figure>\n<\/div>\n\n\n\n
<\/div>\n<\/div>\n<\/div>\n\n\n\n
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Fragen?<\/h2>\n\n\n\n

Z\u00f6gern Sie nicht, sich bei Fragen an uns zu wenden oder uns Ihr Designprojekt zu schicken, damit das Software AG-Markenteam Ihnen Feedback geben kann.<\/p>\n\n\n\n

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Kontakt<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

Our color palette uses primary colors Pulse (purple) and Sense (green), supported by secondary and tertiary colors to define backgrounds, text, and accents consistently.<\/p>","protected":false},"author":9,"featured_media":5415,"parent":1510,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-1749","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nOur Colors | Software AG<\/title>\n<meta name=\"description\" content=\"Explore the software ag brand color palette featuring Pulse and Sense colors for a unique and expressive brand identity.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.softwareag.com\/de\/brand-center\/color\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" 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