{"id":1752,"date":"2025-09-24T10:14:12","date_gmt":"2025-09-24T14:14:12","guid":{"rendered":"https:\/\/www.softwareag.com\/?page_id=1752"},"modified":"2026-05-07T17:46:35","modified_gmt":"2026-05-07T21:46:35","slug":"photography","status":"publish","type":"page","link":"https:\/\/www.softwareag.com\/de\/brand-center\/photography\/","title":{"rendered":"Fotografie"},"content":{"rendered":"
\"\"<\/span>
\n

Fotografie<\/h1>\n\n\n

Wir repr\u00e4sentieren Struktur und Fluss in unserer Fotografie durch zwei unterschiedliche, aber harmonische Ans\u00e4tze.<\/p>\n\n\n\n

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Zur\u00fcck zu Hause<\/a><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n
<\/div>\n\n\n\n
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1. \u00dcbersicht<\/h2>\n\n\n\n

Unsere Fotografie ist authentisch und hat einen klaren Schwerpunkt. Sie wird in der realen Welt aufgenommen und konzentriert sich auf reale Menschen, w\u00e4hrend sie in der Komposition sehr grafisch ist.<\/p>\n\n\n\n

\"Beispielfotos<\/figure>\n<\/div>\n\n\n\n
\n
\n\n\n\n

2. Strukturfotografie<\/h2>\n\n\n\n

Unsere strukturierte Fotografie enth\u00e4lt grafische Winkel, k\u00fchne Grundformen und viel freien Raum.<\/p>\n\n\n\n

\"Beispielfotos<\/figure>\n\n\n\n
\n
\n
\"Menschen,<\/figure>\n\n\n\n
Grafische Schatten<\/h5>\n\n\n\n

Sie erzeugen starke horizontale, vertikale und rechtwinklige Linien.<\/p>\n<\/div>\n\n\n\n

\n
\"Fensterputzer<\/figure>\n\n\n\n
Grafische Linien<\/h5>\n\n\n\n

Die grafischen Linien k\u00f6nnen reduziert werden.<\/p>\n<\/div>\n<\/div>\n\n\n\n

\n
\n
\"Ein<\/figure>\n\n\n\n
Architektonisch<\/h5>\n\n\n\n

Kann aus einfachen, strukturellen Formen entstehen. Struktur wird durch Licht, Textur und architektonische Details dargestellt.<\/p>\n<\/div>\n\n\n\n

\n
\"Mann<\/figure>\n\n\n\n
Blockfarben<\/h5>\n\n\n\n

Erzeugt kr\u00e4ftige, grundlegende Formen. Schafft klaren, deutlichen Raum.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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3. Flow-Fotografie<\/h2>\n\n\n\n

Unsere Flow-Fotografie ist stark grafisch und zeichnet sich durch schwungvolle Formen aus, die Bewegung evozieren. Sie nutzt flie\u00dfende Konturen, die in der Umgebung gefunden werden.<\/p>\n\n\n\n

\"Collage<\/figure>\n\n\n\n
\n
\n
\"Luftaufnahme<\/figure>\n\n\n\n
K\u00fcnstlicher Fluss<\/h5>\n\n\n\n

Grafische geschwungene Linien, schwungvolle Elemente<\/p>\n<\/div>\n\n\n\n

\n
\"Ein<\/figure>\n\n\n\n
Organischer Fluss<\/h5>\n\n\n\n

Enth\u00e4lt flie\u00dfende Konturen, die in der Umgebung vorkommen<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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4. Was man vermeiden sollte<\/h2>\n\n\n\n

Here’s what to avoid when you use the Software AG brandmark.<\/p>\n\n\n\n

\n
\n
\"Mann<\/figure>\n\n\n\n

Vermeiden Sie \u00fcberm\u00e4\u00dfig gestellte und inszenierte Kompositionen<\/p>\n<\/div>\n\n\n\n

\n
\"Frau<\/figure>\n\n\n\n

Vermeide dunkle und d\u00fcstere Kompositionen<\/p>\n<\/div>\n<\/div>\n\n\n\n

\n
\n
\"gesch\u00e4ftiges,<\/figure>\n\n\n\n

Avoid crowded images that don’t have a clear focal point<\/p>\n<\/div>\n\n\n\n

<\/div>\n<\/div>\n<\/div>\n\n\n\n
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Fragen?<\/h2>\n\n\n\n

Z\u00f6gern Sie nicht, sich bei Fragen an uns zu wenden oder uns Ihr Designprojekt zu schicken, damit das Software AG-Markenteam Ihnen Feedback geben kann.<\/p>\n\n\n\n

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Kontakt<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

Our photography highlights authentic, structured, and flowing images with clear focal points, graphic angles, and natural movement while avoiding posed or crowded scenes.<\/p>","protected":false},"author":9,"featured_media":5415,"parent":1510,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-1752","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nPhotography Guidelines for Software AG Brand Identity | Software AG<\/title>\n<meta name=\"description\" content=\"Explore photography guidelines for Software AG that emphasize authenticity and clarity in composition for effective branding.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/live-www-sag.pantheonsite.io\/en\/brand-center\/photography\/\" \/>\n<meta property=\"og:locale\" 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