{"id":1510,"date":"2025-09-22T10:31:19","date_gmt":"2025-09-22T14:31:19","guid":{"rendered":"https:\/\/www.softwareag.com\/?page_id=1510"},"modified":"2026-05-07T15:54:41","modified_gmt":"2026-05-07T19:54:41","slug":"brand-center","status":"publish","type":"page","link":"https:\/\/www.softwareag.com\/en\/brand-center\/","title":{"rendered":"Brand Center"},"content":{"rendered":"\n
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Brand Center<\/h1>\n\n\n

Your one-stop shop for everything brand-related.<\/p>\n<\/div>\n<\/div><\/div>\n\n\n\n

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Welcome to the Software AG Brand Center<\/h3>\n\n\n\n

We\u2019ve created this space for everyone working on Software AG touchpoints of all kinds with the goal of creating more consistent and stronger brand experiences. Get answers to all your questions on how and when you can use our brand elements.<\/p>\n\n\n\n

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Our brand elements<\/h2>\n\n\n\n
\"Software<\/figure>
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Brandmark<\/h3>\n\n\n\n

The Software AG logo is the\u00a0cornerstone of our identity.\u200b\u200b\u200b\u200b\u200b\u200b\u200b Our brandmark consists of a symbol and a wordmark. It doesn’t replace or ignore our 50-year legacy as a company. We\u2019ve smoothed some edges and sharpened others to fit the digital world we live in.<\/p>\n\n\n\n

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Learn more<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n
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Typography<\/h3>\n\n\n\n

Software AG has a new, updated type system\u2014we’ve aligned on a single brand typeface, from marketing to product, to maintain a clear and consistent digital experience across all major customer touchpoints. The Roboto typeface drives this\u2014this is how we effectively use it within our brand expressions.<\/p>\n\n\n\n

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Learn more<\/a><\/div>\n<\/div>\n<\/div>
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Color<\/h3>\n\n\n\n

Our color palette thrives on the combination of our two main primary colors, Pulse (purple) and Sense (green). Using these colors together with our secondary and tertiary colors showcases our brand in highly expressive ways. We like to think it’s elegantly edgy. Get to know our use cases, \u200b\u200b\u200b\u200b\u200b\u200b\u200bcolor values, and percentages as well as color combinations.<\/p>\n\n\n\n

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Learn more<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n
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Photography<\/h3>\n\n\n\n

In our photography, we represent two distinct, but harmonious, approaches: “structure” and “flow.”<\/p>\n\n\n\n

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Learn more<\/a><\/div>\n<\/div>\n<\/div>
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Iconography<\/h3>\n\n\n\n

Our icons are iconic. Our iconography can be used to tell stories and provide functionality in digital spaces. They can be used in a 1-color version or a 2-color version when icons serve as hero graphics.<\/p>\n\n\n\n

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Learn more<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n
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Brand Voice<\/h3>\n\n\n\n

Explore the overall direction of how we speak as a brand, which aligns with the narrative around \u201cSimplicity\u201d. Get to know our simple guiding principles clear tips to be consistent across channels and deliverables.\u00a0<\/p>\n\n\n\n

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Learn more<\/a><\/div>\n<\/div>\n<\/div>
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\"Software<\/figure>
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Downloads<\/h3>\n\n\n\n

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Learn more<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n
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Questions?<\/h2>\n\n\n\n

Don’t hesitate to reach out to us with any questions or to share your design project for feedback from the Software AG brand team.<\/p>\n\n\n\n

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Contact us<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Software AG Brand Center provides resources for consistent branding, including logo, typography, colors, photography, iconography, and brand voice guidelines.<\/p>\n","protected":false},"author":9,"featured_media":5415,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-1510","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nBrand Center | Software AG<\/title>\n<meta name=\"description\" content=\"Explore the Software AG Brand Center for consistent brand experiences and learn how to effectively use brand elements.\" \/>\n<meta name=\"robots\" content=\"noindex, nofollow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brand Center\" \/>\n<meta property=\"og:description\" content=\"Explore the Software AG Brand Center for consistent brand 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