{"id":1749,"date":"2025-09-24T10:13:52","date_gmt":"2025-09-24T14:13:52","guid":{"rendered":"https:\/\/www.softwareag.com\/?page_id=1749"},"modified":"2026-02-25T12:20:30","modified_gmt":"2026-02-25T16:20:30","slug":"color","status":"publish","type":"page","link":"https:\/\/www.softwareag.com\/en\/brand-center\/color\/","title":{"rendered":"Our Colors"},"content":{"rendered":"\n
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Our Colors<\/h1>\n\n\n
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Back home<\/a><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n
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Our color palette thrives on the combination of our two main primary colors, Pulse (purple) and Sense (green). Using these colors together with our secondary and tertiary colors showcases our brand in highly expressive ways. We like to think it’s elegantly edgy. Get to know our use cases, \u200b\u200b\u200b\u200b\u200b\u200b\u200bcolor values and percentages as well as color combinations.<\/p>\n<\/div>\n\n\n\n

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1. Overview & Downloads<\/h2>\n\n\n\n

Our updated color palette is divided into primary, secondary, and tertiary colors.<\/p>\n\n\n\n

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2. Color palette<\/h2>\n\n\n\n

Our color palette helps us to stand out.<\/p>\n\n\n\n

Primary colors <\/h3>\n\n\n\n

Main brand colors <\/strong>used primarily as background and text colors.<\/p>\n\n\n\n

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\"\"<\/figure>\n\n\n\n
White<\/h5>\n\n\n\n

#FFFFFF
RGB: 255 – 255 – 255
CMYK: 0 – 0 – 0 – 0<\/p>\n<\/div>\n\n\n\n

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Core Dark 120<\/h5>\n\n\n\n

#011F3D
RGB: 1 – 31 – 61
CMYK: 100 – 90 – 13 – 68
Pantone: 289<\/p>\n<\/div>\n<\/div>\n\n\n\n

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\"\"<\/figure>\n\n\n\n
Core Dark 950<\/h5>\n\n\n\n

#F0F2F4
RGB: 240 – 242 – 244
CMYK: 4 – 2 – 2 – 0<\/p>\n<\/div>\n\n\n\n

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Secondary colors<\/h3>\n\n\n\n

Functional accent colors<\/strong> used to highlight key information, i.e., backgrounds, icons, CTAs, and information visualizations.<\/p>\n\n\n\n

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Bright Pulse 600<\/h5>\n\n\n\n

#8E3CF7
RGB: 142 – 60 – 247
CMYK: 63 – 76 – 0 – 0
Pantone: 2665<\/p>\n<\/div>\n\n\n\n

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Deep Pulse 270<\/h5>\n\n\n\n

#3B2C5E
RGB: 59 – 44 – 94
CMYK: 85 – 86 – 3 – 14
Pantone: 2112<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Bright Sense 500<\/h5>\n\n\n\n

#3CC1B7
RGB: 60 – 193 – 183
CMYK: 81 – 0 – 39 – 0
Pantone: 326<\/p>\n<\/div>\n\n\n\n

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\"\"<\/figure>\n\n\n\n
Bright Sense 300<\/h5>\n\n\n\n

#058192
RGB: 5 – 129- 146
CMYK: 86 – 35 – 36 – 4
Pantone: 3145<\/p>\n<\/div>\n<\/div>\n\n\n\n

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\"\"<\/figure>\n\n\n\n
Deep Sense 200<\/h5>\n\n\n\n

#1C5569
RGB: 28 – 85 – 105
CMYK: 89 – 22 – 34 – 65
Pantone: 2182<\/p>\n<\/div>\n\n\n\n

<\/div>\n<\/div>\n\n\n\n

Tertiary<\/h3>\n\n\n\n

Accent colors<\/strong>, used sparingly. i.e., icons, CTAs, and information visualizations.<\/p>\n\n\n\n

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\"\"<\/figure>\n\n\n\n
Bright Life 540<\/h5>\n\n\n\n

#D9EC27
RGB: 217 – 236 – 39
CMYK: 25 – 0 – 98 – 0
Pantone: 389<\/p>\n<\/div>\n\n\n\n

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Core Light 930<\/h5>\n\n\n\n

#F2F2EA
RGB: 242 – 242 – 234
CMYK: 2 – 2 – 10 – 0
Pantone: 9043<\/p>\n<\/div>\n<\/div>\n\n\n\n

Background colors<\/h3>\n\n\n\n

Accent colors<\/strong>, used sparingly. i.e., icons, CTAs, and information visualizations.<\/p>\n\n\n\n

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\"\"<\/figure>\n\n\n\n
Core Dark 950<\/h5>\n\n\n\n

#F0F2F4
RGB: 240 – 242 – 244
CMYK: 4 – 2 – 2 – 0<\/p>\n<\/div>\n\n\n\n

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\"\"<\/figure>\n\n\n\n
Core Dark 220<\/h5>\n\n\n\n

#193857
RGB: 25 – 56 – 87
CMYK: 96 – 78 – 41 – 33<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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3. Gradients<\/h2>\n\n\n\n

Use cases include information visualization like information graphics, charts, diagrams and flow-graphics.<\/p>\n\n\n\n

\"\"<\/figure>\n<\/div>\n\n\n\n
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4. \u200b\u200b\u200b\u200b\u200b\u200b\u200bColor values and percentages<\/h2>\n\n\n\n

 Web & Print<\/p>\n\n\n\n

<\/th>HEX<\/th>RGB<\/th>CMYK<\/th>PMS<\/th><\/tr><\/thead>
Core Dark 120<\/strong><\/td>#011F3D<\/td>1 – 31 – 61<\/td>100 – 90 – 13 – 68<\/td>289<\/td><\/tr>
Core Light 930<\/strong><\/td>#F2F2EA<\/td>242 – 242 – 234<\/td>2 – 2 – 10 – 0<\/td>043<\/td><\/tr>
Core Dark 950<\/strong><\/td>#FDF2F4<\/td>240 – 242 – 244<\/td>4 – 2 – 2 – 0<\/td>–<\/td><\/tr>
Bright Pulse 600<\/strong><\/td>#8E3CF7<\/td>142 – 60 – 247<\/td>63 – 76 – 0 – 0<\/td>2665<\/td><\/tr>
Deep Pulse 270<\/strong><\/td>#3B2C5E<\/td>59 – 44 – 94<\/td>85 – 86 – 3 – 14<\/td>2112<\/td><\/tr>
Bright Sense 500<\/strong><\/td>#3CC1B7<\/td>60 – 193 – 183<\/td>81 – 0 – 39 – 0<\/td>326<\/td><\/tr>
Bright Sense 300<\/strong><\/td>#058192<\/td>5 – 129 – 146<\/td>86 – 35 – 36 – 4<\/td>3145<\/td><\/tr>
Deep Sense 200<\/strong><\/td>#1C5569<\/td>28 – 85 – 105<\/td>89 – 22 – 34 – 65<\/td>2182<\/td><\/tr>
Bright Life 540<\/strong><\/td>#D9EC27<\/td>17 – 236 – 39<\/td>25 – 0 – 98 – 0<\/td>389<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n
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Download Color Palette PDF<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n
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5. Color combinations<\/h2>\n\n\n\n

Featured below are visual examples of three color combinations we use in our brand. These examples include marketing collateral like White papers and guides, plus infogrpahic and graph design.<\/p>\n\n\n\n

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Pulse color palette<\/h4>\n\n\n\n
\"\"<\/figure>\n<\/div>\n\n\n\n
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Sense color palette<\/h4>\n\n\n\n
\"\"<\/figure>\n<\/div>\n<\/div>\n\n\n\n
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Pulse-Sense Combo color palette<\/h4>\n\n\n\n
\"\"<\/figure>\n<\/div>\n\n\n\n
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Questions?<\/h2>\n\n\n\n

Don’t hesitate to reach out to us with any questions or to share your design project for feedback from the Software AG brand team.<\/p>\n\n\n\n

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Contact us<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Our color palette thrives on the combination of our two main primary colors, Pulse (purple) and Sense (green). 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