{"id":1752,"date":"2025-09-24T10:14:12","date_gmt":"2025-09-24T14:14:12","guid":{"rendered":"https:\/\/www.softwareag.com\/?page_id=1752"},"modified":"2026-03-02T06:05:37","modified_gmt":"2026-03-02T10:05:37","slug":"photography","status":"publish","type":"page","link":"https:\/\/www.softwareag.com\/en\/brand-center\/photography\/","title":{"rendered":"Photography"},"content":{"rendered":"\n
\"\"<\/span>
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Photography<\/h1>\n\n\n

We represent structure and flow in our photography through two distinct, but harmonious, approaches.<\/p>\n\n\n\n

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Back home<\/a><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n
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1. Overview<\/h2>\n\n\n\n

Our photography is authentic and has a clear focal point. It is shot in the real world and focuses on real people while being highly graphic in composition.<\/p>\n\n\n\n

\"example<\/figure>\n<\/div>\n\n\n\n
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2. Structure photography<\/h2>\n\n\n\n

Our structured photography contains graphic angles, bold underlying forms and contains plenty of clear space.<\/p>\n\n\n\n

\"example<\/figure>\n\n\n\n
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\"people<\/figure>\n\n\n\n
Graphic shadows<\/h5>\n\n\n\n

They create strong horizontal, vertical and right-angled lines.<\/p>\n<\/div>\n\n\n\n

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\"window<\/figure>\n\n\n\n
Graphic lines<\/h5>\n\n\n\n

The graphic lines can be stripped back.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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\"man<\/figure>\n\n\n\n
Architectural<\/h5>\n\n\n\n

Can come from simple, structural forms. Structure is represented by light, texture and architectural details.<\/p>\n<\/div>\n\n\n\n

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\"man<\/figure>\n\n\n\n
Block colors<\/h5>\n\n\n\n

Creates bold underlying shapes. \u200b\u200b\u200b\u200b\u200b\u200b\u200bCreates clean, clear space.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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3. Flow photography<\/h2>\n\n\n\n

Our flow photography is highly graphic and contains sweeping forms evoking movement. It utilises fluid contours found in the environment.<\/p>\n\n\n\n

\"collage<\/figure>\n\n\n\n
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\"Ariel<\/figure>\n\n\n\n
Man-made flow<\/h5>\n\n\n\n

Graphic curved lines, sweeping elements<\/p>\n<\/div>\n\n\n\n

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\"man<\/figure>\n\n\n\n
Organic flow<\/h5>\n\n\n\n

Contains fluid contours found in the environment<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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4. What to avoid<\/h2>\n\n\n\n

Here’s what to avoid when you use the Software AG brandmark.<\/p>\n\n\n\n

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\"man<\/figure>\n\n\n\n

Avoid overly posed and staged compositions<\/p>\n<\/div>\n\n\n\n

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\"woman<\/figure>\n\n\n\n

Avoid dark and gloomy compositions<\/p>\n<\/div>\n<\/div>\n\n\n\n

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\"busy<\/figure>\n\n\n\n

Avoid crowded images that don’t have a clear focal point<\/p>\n<\/div>\n\n\n\n

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Questions?<\/h2>\n\n\n\n

Don’t hesitate to reach out to us with any questions or to share your design project for feedback from the Software AG brand team.<\/p>\n\n\n\n

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Contact us<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

1. Overview Our photography is authentic and has a clear focal point. It is shot in the real world and focuses on real people while being […]<\/p>\n","protected":false},"author":9,"featured_media":5415,"parent":1510,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-1752","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nPhotography Guidelines for Software AG Brand Identity | Software AG<\/title>\n<meta name=\"description\" content=\"Explore photography guidelines for Software AG that emphasize authenticity and clarity in composition for effective branding.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.softwareag.com\/en\/brand-center\/photography\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" 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