Andrew Busby

Global Industry Senior Director

Retail writer, global retail influencer, former Forbes contributor and Amazon best-selling author with his book ‘Harry Was Right All Along’, Andrew is the Global Industry Senior Director for retail at Software AG and the founder of Retail Reflections. One of the most high-profile figures in retail – regularly featuring in the top 20 lists of global retail influencers, Andrew is constantly in demand for both writing and speaking and is regularly quoted in the media - on TV, radio and in the national press. In a retail career spanning over 23 years, Andrew held senior positions at Kingfisher and Superdrug. In addition to writing his own retail blog, Andrew is a member of the IORMA Advisory Board, a member of REAN, Advisory Board member at Retail Week, Founder of the Retail Advisory Board and is also editor at large for Retail Technology magazine.