IUG Conference 2024

Get ready for the 2024 edition of our International User Groups (IUG) Conference, where innovation meets collaboration in the heart of Dublin, Ireland! It's not just an event; it's a celebration of shared experiences, tailored exclusively BY our customers FOR our customers.

This time, we're breaking new ground by bringing you a revamped and simplified conference format, designed to supercharge your networking experience. Picture this: More connections, more insights, and the same high-octane content you've come to expect from the world of Software AG. Get the scoop on our 2024 product roadmaps, enjoy extended networking time with heaps of practical advice from those that have gone before you and ensure your path to digital success.

Check out impressions from the 2023 event 👉

Expected attendees
from over 40 countries
from your peers, partners and Software AG experts
Tracks covering
Adabas & Natural, Alfabet, ARIS, Cumulocity IoT, StreamSets, webMethods
Below, you'll find an overview of sessions and dates. Please note that agenda is subject to change. Please click on the (+) icon to learn more about the program of each day below:
In-person experience vs. on-demand recordings
April 9-11, 2024
IUG Conference 2024 in-person in Dublin

Get the full user conference experience

Join 500+ of your peers and Software AG product experts and partners from more than 40 countries for undisrupted facetime in beautiful Dublin, Ireland.

Here is what you can expect:

  • Undisrupted face time with peers
  • 100+ content-rich sessions including Q&A with industry leading speakers
  • Discussions and 1:1 meetings with product experts to tackle your individual questions and challenges
  • Networking breaks and evening program to extend your professional network  
Available online after the event
Virtual access to on-demand recordings

Can’t make it to Dublin in person?

  • No worries, recordings of most sessions will be made available after the event.
  • Only the Alfabet sessions will be streamed live.
  • Make sure to subscribe below to get personal access so you won’t miss anything. 
Thank you to our sponsoring partners
What to expect

                    An engaging experience

Look forward to a vibrant conference designed by customers, for customers. Expect practical tips and support brought to life through tangible case studies provided by your peers. Get a behind-the-scenes look at upcoming product updates and features. Enjoy live demos, panel discussions and breakouts with attendees from around the globe.

                    Meet the experts

The IUG Conference is large enough to offer rich networking opportunities yet small enough for you to talk one-to-one with our experts and partners. And they’re all on hand to answer your questions. You can schedule one-to-ones concerning technical and design matters, industry trends and specific product enquiries. Pose your toughest questions. Together we’ll find the solutions!

                    Grow your network

Tired of online meetings? Then connect with people in person at this year’s conference. Prepare for face-to-face talks with the best and brightest. Break out into impromptu groups for brainstorming. Meet peers, Software AG and partner experts. And let the conversation carry on into the night at our exciting evening function.

                    User experience sessions

"People ignore design that ignores people."

- Frank Chimero

Good product design is all about empathizing. It starts with understanding the users' goals and needs. So come in to share your thoughts, and to learn about design systems or innovation methods. Engage with our designers via casual chat, an experts discussion, or a planned usability study.

                    IoT Hackathon

Are you ready to push the boundaries of technology and create the next big thing in IoT? Then this hackathon is for you! Join us for a day of coding, collaboration, and innovation as we explore the possibilities of IoT.  

                    IUG Morning Run

Pack your running shoes and join us on Wednesday morning for a healthy fun run that takes in some of the local landmarks, possibly including a glimpse of the iconic Guinness Storehouse. Route suggestions from local runners are welcome. You may even lead it. There will be two distances available, approximately 5k and 9k, and the pace will be suitable for (almost) everyone. Please let us know when you register if you plan to run with us.

Dublin Highlights
See what Ireland and Dublin have to offer
  • Easy to get to: Dublin is connected to more than 175 destinations by 57 airlines – conveniently located 6 hours from US Eastcoast, 1 hour from London and 2 hours from Central Europe
  • Easy to get around with excellent public transport infrastructure and short distances
  • Dublin is an exciting city, offers a rich & diverse culture and great dining & bar  options  
Justification letter: Ensuring travel approval 
There’s no fee to participate in the IUG Conference, but we know there are other costs associated with attending an in-person event, such as travel and accommodation. If you need help making a case for the investment, we’ve prepared a justification letter you can use. Fill in the details specific to you and include it in your travel request. 
Our conference venue
The Clayton Hotel Burlington Road is Dublins largest conference hotel offering modern space to accommodate all of our sessions. Only a 15-minute stroll to St. Stephen’s Green and just 30 minutes from Dublin International Airport, Clayton Hotel Burlington Road offers the perfect base in Ireland’s capital. 
Book early & save!
You can use our conference rate in the conference hotel Clayton Hotel Burlington Road.  Book early to save—first come, first served!  Or choose another nearby hotel from the selection provided below. But don't wait too long—they sell out quickly. 
Clayton Hotel Burlington Road
  • Our conference venue
  • Conference rate: 209 €/night incl. breakfast


Hilton Dublin
  • 12-minute walk or 5 minute drive from conference venue
  • Price range: €€


Clayton Hotel Charlemont
  • 15-minute walk or 5 minute drive from conference venue
  • Price range: €€


Hyatt Centric
  • 30-minute walk or 10 minute drive from conference venue
  • Price range: €€


Please fill-in the registration form below.

Frequently asked questions
Check out our list of frequently asked questions below. If you still have questions, reach out to! We're here to help.
  • Who should attend the International User Groups Conference?
    Anyone who uses Adabas & Natural, Alfabet, ARIS, Cumulocity IoT, StreamSets, and/or webMethods will find value in the conference. All users of the Software AG technology are welcome to attend.
  • How is the week structured?
    The IUG conference covers several product areas and user groups. As you can see in the "agenda" section, the conference will start with a General Session for all attendees on the afternoon of April 9, followed by a networking reception. It will be followed by individual user group tracks full day on April 10 and in the morning of April 11. We will end the conference with a farewell lunch on April 11.
  • How much does the conference cost?
    The conference is free of charge, thanks to our partner sponsors. If you travel to the event, you're responsible for your transportation, accommodation and other travel costs.
  • Are we limited in the number of people who can attend?
    Yes, we are holding a limited number of seats for the in-person event. So, register early and please be sure all your participants register so we can capture exact numbers.
  • Where is the event taking place?
    The  IUG Conference 2024 will take place at the Clayton Hotel Burlington Road in Dublin, Ireland.

    You can book a room for our conference rate here.

    The Clayton Hotel Burlington Road is Dublins largest conference hotel offering modern space to accommodate all of our sessions.

    Only a 15-minute stroll to St. Stephen’s Green and just 30 minutes from Dublin International Airport, Clayton Hotel Burlington Road offers the perfect base in Ireland’s capital.

    The address of the hotel is as follows:
    Clayton Hotel Burlington Road
    Leeson Street Upper,
    Dublin, D04 A318
    Tel: +353 1 618 5600
  • What if I need to change my plans?
    We're making the event as flexible as possible. If you've reserved a spot at the in-person event but are prevented from traveling, you can simply cancel it. No questions asked. For cancellation or modifications, please send an email to
  • What is the conference dress code?
    Main conference: business casual. ​​​​Evening events: casual.
  • Do I need a visa to enter Ireland?
    Whether you need a visa to travel to Ireland depends on what country you're from. Visit the Irish Immigration Service Travel Path for more information regarding your personal requirements for travelling to Ireland.
    For further detailed information on Irish visas, please visit
  • I need an invitation letter for my visa. How can I get one?
    Please send an email including your passport details to
  • What about COVID-19 safety protocols?
    We continue to monitor further developments and will comply with local regulations and recommendations.
  • Are sponsorships available?
    Partners who sponsor the IUG Conference 2024 have the unique opportunity to showcase their solutions and get to know our customers better. Interested in becoming a sponsor? Email for details.
  • How do I participate virtually?
    Only attendees of the Alfabet track will be able to join the event live on April 10-11.

    For all other product tracks, selected sessions taken from the in-person event will be made available on-demand. Please register your interest here.
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