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R "Ray" Wang: Why Super iPaaS — and why now?

R "Ray" Wang of Constellation Research explains why achieving greater “Decision Velocity” requires a Super iPaaS to help you turn data into decisions faster. 👇

The future of all AI-driven processes is built on the concept of Infinite Ambient Orchestration. The quest for mass personalization at scale in an era of artificial intelligence (AI) has led to new models of design for the future of applications.

The three components can be described as:

  1. Infinite. The design point should consider contextually relevant and relative journey design. These journeys have no beginning or end, and they deliver both stateful and stateless interactions.
  2. Ambient. Elements of artificial intelligence provide contextual relevancy. These capabilities make right-time recommendations to augment decision-making and in many cases power situational awareness.
  3. Orchestration. In an age of access not ownership, systems must orchestrate across insight, process, platforms, and ecosystems.

When it comes to delivering on all three of these components, integration is a key ingredient. But current integration platform as a service (iPaaS) offerings fall short. That's why the world (and you!) needs a Super iPaaS solution.

About Ray: R “Ray” Wang is the CEO of Silicon Valley based Constellation Research Inc. He co-hosts DisrupTV, a weekly enterprise tech and leadership webcast that averages 50,000 views per episode and blogs at His ground-breaking best selling book on digital transformation, Disrupting Digital Business, was published by Harvard Business Review Press in 2015. Ray's new book about Digital Giants and the future of business titled, Everybody Wants to Rule The World was released July 2021. Wang is well quoted and frequently interviewed in media outlets such as the Wall Street Journal, Fox Business, CNBC, Yahoo Finance, Cheddar, and Bloomberg.
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