{"id":1515,"date":"2025-09-22T10:49:31","date_gmt":"2025-09-22T14:49:31","guid":{"rendered":"https:\/\/www.softwareag.com\/?page_id=1515"},"modified":"2026-05-07T17:46:10","modified_gmt":"2026-05-07T21:46:10","slug":"brandmark","status":"publish","type":"page","link":"https:\/\/www.softwareag.com\/es\/brand-center\/brandmark\/","title":{"rendered":"Marca de marca"},"content":{"rendered":"
\"\"<\/span>
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Marca de marca<\/h1>\n\n\n
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De vuelta a casa<\/a><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n
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1. Resumen<\/h2>\n\n\n\n

Nuestro logotipo es un activo fijo compuesto por un s\u00edmbolo y un nombre comercial.<\/p>\n\n\n\n

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2. Familia de logotipos Software AG<\/h2>\n\n\n\n

Nuestra colecci\u00f3n de logotipos incluye el logotipo principal (combinaci\u00f3n horizontal), el logotipo secundario (combinaci\u00f3n vertical) y el s\u00edmbolo Software AG.<\/p>\n\n\n\n

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Logotipo principal (combinaci\u00f3n horizontal)<\/h4>\n\n\n\n

En la mayor\u00eda de nuestras comunicaciones, mensajes clave y puntos de contacto de la marca, destacamos nuestro logotipo principal.<\/p>\n<\/div>\n\n\n\n

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\"\"<\/figure>\n\n\n\n

Logotipo secundario (combinaci\u00f3n vertical)<\/h4>\n\n\n\n

El logotipo secundario es ideal como alternativa cuando el espacio es limitado, por ejemplo, en composiciones cuadradas o verticales.<\/p>\n<\/div>\n\n\n\n

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S\u00edmbolo Software AG<\/h4>\n\n\n\n

El s\u00edmbolo Software AG debe utilizarse de forma limitada para proyectos especiales.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

<\/div>\n\n\n\n
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3. Directrices sobre la marca<\/h2>\n\n\n\n

El logotipo, el nombre comercial y el s\u00edmbolo de Software AG se han dise\u00f1ado y elaborado cuidadosamente para ofrecer la mejor experiencia visual posible. Dado que estos elementos son los rasgos distintivos m\u00e1s importantes de nuestra marca, deben utilizarse siempre de forma coherente y tal y como se ha previsto.<\/p>\n\n\n\n

Estas sencillas normas te ayudar\u00e1n a utilizar nuestro logotipo para transmitir la marca Software AG de la forma m\u00e1s eficaz.<\/p>\n\n\n\n

El logotipo horizontal es nuestro principal elemento de marca.<\/h3>\n\n\n\n

Utilizamos el logotipo principal como elemento principal, aplic\u00e1ndolo a todas las expresiones clave y a nuestras necesidades de comunicaci\u00f3n. El logotipo secundario es la mejor opci\u00f3n alternativa cuando el espacio es limitado, mientras que el s\u00edmbolo Software AG se utiliza para casos especiales. Por ejemplo, logotipos de productos, el favicon de Software AG, im\u00e1genes de perfil en redes sociales y algunos materiales promocionales de marca espec\u00edficos.<\/p>\n\n\n\n

\"\"<\/figure>\n<\/div>\n\n\n\n
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4. Variaciones de color<\/h2>\n\n\n\n

\u200b\u200b\u200b\u200b\u200b\u200b\u200b\u200b\u200b\u200b\u200b\u200b\u200b\u200bNuestro logotipo est\u00e1 disponible en cuatro variantes de color: 
1 color versions are for exceptional use where gradient colors are not suitable.<\/strong><\/strong><\/p>\n\n\n\n

\"\"<\/figure>\n<\/div>\n\n\n\n
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5. Espaciado<\/h2>\n\n\n\n

Our brandmark works best with plenty of space around it. The minimum clear space is based upon the x-height of the colored ‘flow’ in our symbol.<\/p>\n\n\n\n

\"\"<\/figure>\n<\/div>\n\n\n\n
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6. Tama\u00f1o m\u00ednimo<\/h2>\n\n\n\n

El logotipo no debe utilizarse en tama\u00f1os inferiores a los m\u00ednimos establecidos. Los tama\u00f1os m\u00ednimos var\u00edan seg\u00fan se trate de material impreso o digital.<\/p>\n\n\n\n

\"\"<\/figure>\n<\/div>\n\n\n\n
<\/div>\n\n\n\n
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7. Qu\u00e9 hay que evitar<\/h2>\n\n\n\n

Evita estos errores al utilizar nuestro logotipo:<\/p>\n\n\n\n

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\"\"<\/figure>\n\n\n\n

No cambies el color del logotipo ni utilices variaciones en escala de grises<\/p>\n<\/div>\n\n\n\n

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\"\"<\/figure>\n\n\n\n

No utilices el logotipo sin el s\u00edmbolo<\/p>\n<\/div>\n<\/div>\n\n\n\n

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\"\"<\/figure>\n\n\n\n

No cambies el color del s\u00edmbolo<\/p>\n<\/div>\n\n\n\n

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\"\"<\/figure>\n\n\n\n

No gires ni recortes el logotipo<\/p>\n<\/div>\n<\/div>\n\n\n\n

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\"\"<\/figure>\n\n\n\n

Coloca los logotipos en color sobre los fondos aprobados: negro, claro, gris claro o blanco<\/p>\n<\/div>\n\n\n\n

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\"\"<\/figure>\n\n\n\n

Aseg\u00farate de que el logotipo destaque sobre el fondo<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

<\/div>\n\n\n\n
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8. Iconos de productos<\/h2>\n\n\n\n
\"\"<\/figure>\n\n\n\n

Los iconos de los productos se pueden encontrar en la biblioteca de la empresa o se facilitan previa solicitud: brand@softwareag.com<\/strong><\/a><\/p>\n\n\n\n

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P\u00f3ngase en contacto con nosotros<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n
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\u00bfPreguntas?<\/h2>\n\n\n\n

No dudes en ponerte en contacto con nosotros si tienes alguna pregunta o si quieres enviarnos tu proyecto de dise\u00f1o para que el equipo de la marca Software AG te d\u00e9 su opini\u00f3n.<\/p>\n\n\n\n

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P\u00f3ngase en contacto con nosotros<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

The brandmark consists of a symbol and wordmark with primary (horizontal) and secondary (vertical) logos.<\/p>","protected":false},"author":9,"featured_media":5415,"parent":1510,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-1515","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nBrandmark | Software AG<\/title>\n<meta name=\"description\" content=\"Explore Software AG's Brandmark: a fixed asset symbol and wordmark that defines our brand identity in all communications.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/live-www-sag.pantheonsite.io\/en\/brand-center\/brandmark\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brandmark\" 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